{"id":10727,"date":"2022-11-14T18:31:26","date_gmt":"2022-11-14T16:31:26","guid":{"rendered":"https:\/\/www.miaumagazin.sk\/home\/?p=10727"},"modified":"2022-11-14T18:31:26","modified_gmt":"2022-11-14T16:31:26","slug":"svet-sa-da-zlepsit-aj-kavickovanim-ze-ako-pozrite-sa","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/svet-sa-da-zlepsit-aj-kavickovanim-ze-ako-pozrite-sa\/","title":{"rendered":"Svet sa d\u00e1 zlep\u0161i\u0165 aj k\u00e1vi\u010dkovan\u00edm. \u017de ako? Pozrite sa!"},"content":{"rendered":"

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Neviete si predstavi\u0165, ako rob\u00edte svet lep\u0161\u00edm a\u00a0\u013eud\u00ed \u0161\u0165astnej\u0161\u00edmi, ke\u010f len tak pop\u00edjate svoju rann\u00fa k\u00e1vu alebo sed\u00edte na k\u00e1vi\u010dke s\u00a0kamo\u0161kou? \u010c\u00edtajte a\u00a0dozviete sa!<\/em><\/strong><\/p>\n

\"\"<\/a><\/em><\/p>\n

Ka\u017ed\u00fd k\u00e1vi\u010dk\u00e1r m\u00f4\u017ee pre svet a\u00a0pre druh\u00fdch spravi\u0165 viac. Sta\u010d\u00ed si zvoli\u0165, ak\u00fa k\u00e1vu bude pi\u0165 a nemysl\u00edme t\u00fdm \u201enesku\u201c, turka alebo espresso. Sta\u010d\u00ed si kupova\u0165 certifikovan\u00fa k\u00e1vu. Ak\u00e1 to je a\u00a0ako t\u00fdm zlep\u0161\u00edte niekomu \u017eivot?<\/p>\n

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Certifikovan\u00e1 alebo fairtradov\u00e1 k\u00e1va poch\u00e1dza z\u00a0udr\u017eate\u013enej produkcie. Pestuje sa s\u00a0oh\u013eadom na pr\u00edrodn\u00e9 zdroje a\u00a0\u013eud\u00ed, ktor\u00ed sa o\u00a0\u0148u staraj\u00fa od zasadenia rastlinky a\u017e po zber \u00farody. Na Slovensku sa ro\u010dne predaj\u00fa stovky ton fairtradovej k\u00e1vy, z\u00a0toho a\u017e 80 % je z Tchibo<\/a>. V\u010faka tomu za minul\u00fd rok dostali pestovatelia k\u00e1vy od Tchibo SR fairtradov\u00fd pr\u00edplatok vo v\u00fd\u0161ke 172-tis\u00edc eur<\/strong>. Tieto peniaze im pom\u00f4\u017eu napr\u00edklad budova\u0165 lep\u0161iu infra\u0161trukt\u00faru, investova\u0165 do sebarozvoja \u010di zvy\u0161ova\u0165 efektivitu pestovania k\u00e1vy a deti v\u010faka tomu m\u00f4\u017eu chodi\u0165 do \u0161koly. V\u00a0krajin\u00e1ch, kde sa k\u00e1va pestuje, sa Tchibo anga\u017euje ove\u013ea d\u00f4slednej\u0161ie a\u00a0od roku 2009 realizuje program Tchibo Joint Forces\u00ae<\/sup>. Jeho hlavn\u00fdm cie\u013eom je pom\u00e1ha\u0165 pestovate\u013eom<\/strong> pri prechode na udr\u017eate\u013en\u00e9 pestovanie k\u00e1vy, v\u010faka \u010domu maj\u00fa vy\u0161\u0161ie v\u00fdnosy a\u00a0kvalitnej\u0161iu \u00farodu. Av\u0161ak lep\u0161ie ako stokr\u00e1t \u010d\u00edta\u0165 je raz vidie\u0165:<\/p>\n

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Pozrite si video z\u00a0Guatemaly a\u00a0pochop\u00edte, ako s\u00fa pestovatelia k\u00e1vy z\u00e1visl\u00ed od ka\u017edu\u010dkej \u0161\u00e1lky v\u00e1\u0161ho ob\u013e\u00faben\u00e9ho n\u00e1poja<\/a><\/p>\n

\"\"<\/a><\/p>\n

Deti pestovate\u013eov k\u00e1vy be\u017ene do \u0161koly nechodievaj\u00fa. Tie, ktor\u00fdch rodi\u010dia s\u00fa zapojen\u00ed do programu Tchibo Joint Forces\u00ae<\/sup>, sa v\u0161ak v\u010faka Tchibo m\u00f4\u017eu u\u010di\u0165 v\u0161etko potrebn\u00e9 do \u017eivota.<\/p>\n

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\u010co dok\u00e1\u017ee va\u0161a \u0161\u00e1lka k\u00e1vy doma?<\/strong><\/p>\n

Tchibo v\u0161ak nepom\u00e1ha len v\u00a0krajin\u00e1ch Afriky, \u00c1zie a\u00a0Ameriky. V\u00a0roku 2019 spustilo v\u00a0\u010ceskej republike a\u00a0v\u00a0roku 2021 na Slovensku<\/strong> pilotn\u00fd program spolupr\u00e1ce so soci\u00e1lnymi kaviar\u0148ami<\/strong> pod n\u00e1zvom L\u00e1skav\u00e1 \u0161\u00e1lka k\u00e1vy<\/strong>. Intern\u00e9 tr\u00e9nerky a\u00a0zamestnanci obchodov Tchibo bezplatne za\u0161ko\u013euj\u00fa soci\u00e1lne slab\u0161\u00edch a\u00a0hendikepovan\u00fdch zamestnancov soci\u00e1lnych kaviarn\u00ed v\u00a0pr\u00edprave k\u00e1vy a\u00a0tie\u017e v\u00a0komunik\u00e1cii so z\u00e1kazn\u00edkom. Desiatky klientov a\u00a0zamestnancov soci\u00e1lnych kaviarn\u00ed si tak maj\u00fa mo\u017enos\u0165 zlep\u0161i\u0165 svoje vyhliadky na pracovnom trhu. O\u00a0dobrom pocite zo sebarealiz\u00e1cie ani nemus\u00edme hovori\u0165. Aj L\u00e1skav\u00e1 \u0161\u00e1lka k\u00e1vy sa m\u00f4\u017ee dia\u0165 len preto, lebo si kupujete k\u00e1vu Tchibo.<\/p>\n

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Na jar 2020 spustilo tie\u017e jedine\u010dn\u00fd charitat\u00edvny projekt K\u00e1va pre hrdinov<\/strong>, v\u00a0r\u00e1mci ktor\u00e9ho darovalo pribli\u017ene 12 ton k\u00e1vy a\u00a0vy\u0161e 17-tis\u00edc plechoviek Mazagrande tis\u00edckam vy\u010derpan\u00fdch zdravotn\u00edkov, hasi\u010dov a \u010fal\u0161\u00edch v\u00a0prvej l\u00ednii boja s\u00a0pand\u00e9miou Covidu. Tohto roku, v\u00a0r\u00e1mci pomoci Ukrajine<\/strong>, zamestnanci Tchibo vyzbierali 80-tis\u00edc eur na konto \u010cerven\u00e9ho kr\u00ed\u017ea a centr\u00e1la spolo\u010dnosti venovala \u010fal\u0161\u00edch 325-tis\u00edc eur. S\u00a0humanit\u00e1rnou pomocou MV SR odi\u0161lo na Ukrajinu 900 flia\u0161 kofe\u00ednov\u00e9ho n\u00e1poja Coffizz, ubytovacie zariadenia a\u00a0asisten\u010dn\u00e9 centr\u00e1 v\u00a0Ko\u0161iciach, \u017diline a\u00a0Bratislave obdr\u017eali vy\u0161e 2500 ks k\u00e1vy Barista instant a\u00a0ute\u010deneck\u00fdm centr\u00e1m v\u00a0\u017diline a\u00a0Ko\u0161iciach venovalo Tchibo vy\u0161e 800 ks oble\u010denia, uter\u00e1kov a\u00a0pap\u00fa\u010d.<\/p>\n

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Teraz u\u017e viete, ako m\u00f4\u017eete vy sami ovplyvni\u0165 svet iba pit\u00edm k\u00e1vy<\/strong>. U\u017e len jej zak\u00fapen\u00edm v\u00a0k\u00e1vovom bare Tchibo v\u017edy z\u00edskate certifikovan\u00fa k\u00e1vu (Fairtrade, Rainforest Alliance), vypestovan\u00fa oh\u013eaduplne vo\u010di \u013eu\u010fom aj\u00a0\u017eivotn\u00e9mu prostrediu. A\u00a0ak si po \u0148u pr\u00eddete s\u00a0vlastn\u00fdm hrn\u010dekom<\/strong>, dostanete ju so z\u013eavou<\/strong>. Rovnako ako zrnkov\u00fa k\u00e1vu, ktor\u00fa si k\u00fapite do vlastnej d\u00f3zy<\/strong>. V\u00a0priebehu letnej osvetovej kampane Tchibo odme\u0148ovalo svojich z\u00e1kazn\u00edkov za zodpovedn\u00e9 nakupovanie pr\u00e1ve k\u00e1vou do vlastn\u00e9ho hrn\u010deka zadarmo. Tchibo takto po\u010das leta rozdalo 625 \u0161\u00e1lok k\u00e1vy zadarmo a\u00a0predaj To Go hrn\u010dekov vzr\u00e1stol viac ne\u017e dvojn\u00e1sobne.<\/p>\n

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\u010eakujeme, \u017ee aj vy prispievate \u201esvojou tro\u0161kou do \u0161\u00e1lky\u201c
\na\u00a0spolo\u010dne men\u00edme nielen k\u00e1vov\u00fd svet k\u00a0lep\u0161iemu!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Neviete si predstavi\u0165, ako rob\u00edte svet lep\u0161\u00edm a\u00a0\u013eud\u00ed \u0161\u0165astnej\u0161\u00edmi, ke\u010f len tak pop\u00edjate svoju rann\u00fa k\u00e1vu alebo sed\u00edte na k\u00e1vi\u010dke s\u00a0kamo\u0161kou? \u010c\u00edtajte a\u00a0dozviete sa! Ka\u017ed\u00fd k\u00e1vi\u010dk\u00e1r m\u00f4\u017ee pre svet a\u00a0pre druh\u00fdch spravi\u0165 viac. Sta\u010d\u00ed si zvoli\u0165, ak\u00fa k\u00e1vu bude pi\u0165 a nemysl\u00edme t\u00fdm \u201enesku\u201c, turka alebo espresso. Sta\u010d\u00ed si kupova\u0165 certifikovan\u00fa k\u00e1vu. Ak\u00e1 to […]<\/p>\n","protected":false},"author":3,"featured_media":10728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,42],"tags":[],"class_list":["post-10727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-november-2022","category-veci"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/10727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=10727"}],"version-history":[{"count":4,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/10727\/revisions"}],"predecessor-version":[{"id":10733,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/10727\/revisions\/10733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/10728"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=10727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=10727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=10727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}