{"id":10976,"date":"2023-02-27T14:09:46","date_gmt":"2023-02-27T12:09:46","guid":{"rendered":"https:\/\/www.miaumagazin.sk\/home\/?p=10976"},"modified":"2023-02-27T14:09:46","modified_gmt":"2023-02-27T12:09:46","slug":"sodastream-sa-meni-s-novym-logom-prichadza-nova-vizualna-identita-aj-komunikacia-znacky","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/sodastream-sa-meni-s-novym-logom-prichadza-nova-vizualna-identita-aj-komunikacia-znacky\/","title":{"rendered":"SodaStream sa men\u00ed: S\u00a0nov\u00fdm logom prich\u00e1dza nov\u00e1 vizu\u00e1lna identita aj komunik\u00e1cia zna\u010dky"},"content":{"rendered":"

 <\/p>\n

Popredn\u00fd svetov\u00fd v\u00fdrobca perlivej vody SodaStream ohl\u00e1sil v\u00a0septembri minul\u00e9ho roka komplexn\u00fd repozicioning. Ten nadv\u00e4zuje na digit\u00e1lnu transform\u00e1ciu a\u00a0spotrebite\u013esky orientovan\u00fa strat\u00e9giu, ktor\u00fa zah\u00e1jil pred troma rokmi. Zna\u010dka pritom stavila predov\u0161etk\u00fdm na rast\u00faci z\u00e1ujem spotrebite\u013eov o\u00a0dizajn, inov\u00e1cie, mixol\u00f3giu a\u00a0u\u017e\u00edvate\u013esk\u00fd komfort. Ako odpove\u010f na st\u00e1le markantnej\u0161\u00ed trend dom\u00e1cej pr\u00edpravy \u010derstvej perlivej vody aj dopyt po dostupnej\u0161\u00edch pr\u00e9miov\u00fdch produktoch prin\u00e1\u0161a SodaStream komplexn\u00fd redizajn svojej vizu\u00e1lnej identity, komunik\u00e1cie aj produktov\u00e9ho portf\u00f3lia. Pre slovensk\u00fdch z\u00e1kazn\u00edkov bude v\u00a0tomto smere prelomov\u00fd pr\u00e1ve rok 2023.<\/p>\n

\"\"<\/a><\/p>\n

Jadrom nov\u00e9ho pozicioningu zna\u010dky je v\u00fdzva \u201ePush for Better<\/strong>\u201c, in\u0161pirovan\u00e1 stisnut\u00edm tla\u010didla na pr\u00edstroji na v\u00fdrobu perlivej vody SodaStream.<\/a> Jednoduch\u00fd \u00fakon tak symbolizuje spustenie \u201ere\u0165azovej reakcie\u201c pozit\u00edvnych zmien<\/strong> \u2013 tak pre spotrebite\u013eov, ako aj pre plan\u00e9tu.<\/p>\n

S\u00fa\u010das\u0165ou novej vizu\u00e1lnej identity zna\u010dky je tie\u017e nov\u00fd ikonick\u00fd symbol. Tvoria ho dve vz\u00e1jomne prepojen\u00e9 kvapky vody, usporiadan\u00e9 do form\u00e1cie jin a\u00a0jang, zn\u00e1zor\u0148uj\u00face rovnov\u00e1hu a\u00a0harm\u00f3niu a\u00a0z\u00e1rove\u0148 pripom\u00ednaj\u00face plan\u00e9tu. Dizajn vytv\u00e1ra charakteristick\u00e9 p\u00edsmeno \u201eS\u201c, ktor\u00e9 symbolizuje zna\u010dku. Nov\u00e1 paleta farieb SodaStream je in\u0161pirovan\u00e1 pr\u00edrodou a reprezentuje dlhodob\u00fd z\u00e1v\u00e4zok spolo\u010dnosti robi\u0165 viac pre plan\u00e9tu. Z\u00e1kladn\u00fdmi farbami zna\u010dky s\u00fa po novom svie\u017ea modr\u00e1, tmavomodr\u00e1 a\u00a0pieskov\u00e1, evokuj\u00face \u010distotu a\u00a0svie\u017eos\u0165 vody a\u00a0jas piesku.<\/p>\n

Ekosyst\u00e9m SodaStream chce z\u00e1kazn\u00edkom prostredn\u00edctvom inov\u00e1ci\u00ed, d\u00f4razu na kvalitu a\u00a0modern\u00e9ho dizajnu pon\u00faknu\u0165 e\u0161te intenz\u00edvnej\u0161iu pou\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165. Nov\u00e1 vizu\u00e1lna identita spolo\u010dnosti je teraz vidite\u013en\u00e1 na v\u0161etk\u00fdch digit\u00e1lnych rozhraniach, vr\u00e1tane webov\u00fdch str\u00e1nok, soci\u00e1lnych m\u00e9di\u00ed a\u00a0\u010fal\u0161\u00edch platforiem. \u201eNa\u0161a nov\u00e1 strat\u00e9gia \u201aPush for Better<\/strong>\u2019 so sprievodn\u00fdmi vizu\u00e1lnymi elementmi je \u010fal\u0161\u00edm m\u00ed\u013enikom na ceste, ktorou sa spolo\u010dnos\u0165 SodaStream sna\u017e\u00ed dosiahnu\u0165 z\u00e1sadn\u00e9 zmeny v\u00a0pr\u00edstupe k\u00a0n\u00e1pojom. T\u00e1to cesta predstavuje revol\u00faciu v\u00a0glob\u00e1lnom n\u00e1pojovom priemysle,<\/em>\u201c uviedol gener\u00e1lny riadite\u013e spolo\u010dnosti SodaStream Eyal Shohat <\/strong>a\u00a0dodal: \u201eAko odborn\u00edci na pr\u00edpravu perliv\u00fdch n\u00e1pojov sme nad\u0161en\u00ed, \u017ee m\u00f4\u017eeme na\u0161im spotrebite\u013eom sprostredkova\u0165 v\u00fdnimo\u010dn\u00fa u\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165, komfort aj lep\u0161iu kvalitu \u017eivota, ktor\u00e1 s\u00a0dom\u00e1cou pr\u00edpravou perliv\u00fdch n\u00e1pojov \u00fazko s\u00favis\u00ed. Pou\u017e\u00edvan\u00edm pr\u00edstrojov SodaStream maj\u00fa na\u0161i spotrebitelia mo\u017enos\u0165 robi\u0165 nie\u010do, \u010do prospieva im aj na\u0161ej plan\u00e9te.<\/em>\u201c<\/p>\n

\"\"<\/a><\/p>\n

Pre slovensk\u00fdch z\u00e1kazn\u00edkov zna\u010dky SodaStream by mal by\u0165 pr\u00e1ve rok 2023 doslova prelomov\u00fdm. \u201eOd m\u00e1ja 2023 bud\u00fa na n\u00e1\u0161 trh postupne uv\u00e1dzan\u00e9 produkty z\u00a0novej pr\u00e9miovej rady v\u00fdrobkov SodaStream Collection<\/em>,\u201c avizuje Attila Forgon, country manager zna\u010dky SodaStream na Slovensku<\/strong>, a\u00a0pokra\u010duje: \u201eSme hrd\u00ed na to, \u017ee pr\u00edstroj na v\u00fdrobu perlivej vody SodaStream dnes pou\u017e\u00edva \u010doraz viac slovensk\u00fdch dom\u00e1cnost\u00ed. Ver\u00edm, \u017ee na\u0161a filozofia, ktor\u00e1 bude teraz e\u0161te atrakt\u00edvnej\u0161ia aj vizu\u00e1lne, in\u0161piruje k\u00a0prechodu na dom\u00e1cu pr\u00edpravu perlivej vody mnoho \u010fal\u0161\u00edch<\/em>.\u201c<\/p>\n

Spolo\u010dnos\u0165 SodaStream spolupracovala na vytvoren\u00ed a\u00a0realiz\u00e1cii novej vizu\u00e1lnej identity zna\u010dky s\u00a0lond\u00fdnskou kreat\u00edvnou agent\u00farou Pearl Fischer, ktor\u00e1 sa zaober\u00e1 dizajnom a\u00a0brandingom, a\u00a0tie\u017e s\u00a0Eitanom Cohenom, kreat\u00edvnym poradcom firmy SodaStream. \u201eNa na\u0161e partnerstvo so spolo\u010dnos\u0165ou SodaStream sme ve\u013emi hrd\u00ed. Bol to skvel\u00fd proces od identifik\u00e1cie pr\u00edle\u017eitost\u00ed cez v\u00fdvoj a\u00a0optimaliz\u00e1ciu k\u013e\u00fa\u010dov\u00fdch akt\u00edv zna\u010dky SodaStream a\u017e po zaistenie toho, aby ka\u017ed\u00fd aspekt nov\u00e9ho dizajnu zna\u010dky aktivoval jej priekopn\u00edcky pr\u00edstup k\u00a0rozpr\u00fadeniu zmien,<\/em>\u201c uviedli Eitan Cohen a\u00a0David Jenkinson, desing & experience partneri v\u00a0spolo\u010dnosti Pearl Fischer<\/strong>. \u201eJe to vzru\u0161uj\u00faca \u010fal\u0161ia kapitola pre SodaStream a\u00a0te\u0161\u00edme sa, a\u017e sa tento odv\u00e1\u017eny a\u00a0p\u00f4sobiv\u00fd nov\u00fd dizajn dostane na pulty obchodov.\u201c<\/em><\/p>\n

 <\/p>\n

VIDEO: SodaStream \u2013 Push for Better<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Popredn\u00fd svetov\u00fd v\u00fdrobca perlivej vody SodaStream ohl\u00e1sil v\u00a0septembri minul\u00e9ho roka komplexn\u00fd repozicioning. Ten nadv\u00e4zuje na digit\u00e1lnu transform\u00e1ciu a\u00a0spotrebite\u013esky orientovan\u00fa strat\u00e9giu, ktor\u00fa zah\u00e1jil pred troma rokmi. Zna\u010dka pritom stavila predov\u0161etk\u00fdm na rast\u00faci z\u00e1ujem spotrebite\u013eov o\u00a0dizajn, inov\u00e1cie, mixol\u00f3giu a\u00a0u\u017e\u00edvate\u013esk\u00fd komfort. Ako odpove\u010f na st\u00e1le markantnej\u0161\u00ed trend dom\u00e1cej pr\u00edpravy \u010derstvej perlivej vody aj dopyt po dostupnej\u0161\u00edch pr\u00e9miov\u00fdch […]<\/p>\n","protected":false},"author":3,"featured_media":10978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117,42],"tags":[],"class_list":["post-10976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-februar-2023","category-veci"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/10976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=10976"}],"version-history":[{"count":6,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/10976\/revisions"}],"predecessor-version":[{"id":10984,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/10976\/revisions\/10984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/10978"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=10976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=10976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=10976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}