{"id":11583,"date":"2023-07-27T05:42:00","date_gmt":"2023-07-27T03:42:00","guid":{"rendered":"https:\/\/www.miaumagazin.sk\/home\/?p=11583"},"modified":"2023-07-27T05:42:00","modified_gmt":"2023-07-27T03:42:00","slug":"fairtrade-kava-je-kava-s-chutou-dobreho-skutku","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/fairtrade-kava-je-kava-s-chutou-dobreho-skutku\/","title":{"rendered":"Fairtrade k\u00e1va je k\u00e1va s\u00a0chu\u0165ou dobr\u00e9ho skutku"},"content":{"rendered":"

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Ako chut\u00ed fairtradeov\u00e1 k\u00e1va a \u010do to slovo vlastne znamen\u00e1? Pre\u010do jej kupovan\u00edm men\u00edme svet k\u00a0lep\u0161iemu? O\u00a0k\u00e1ve, ktor\u00e1 je viac ne\u017e len hor\u00faci \u010dierny n\u00e1poj sme sa porozpr\u00e1vali s\u00a0Monikou Kissovou.<\/em><\/p>\n

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\"\"<\/a><\/em><\/p>\n

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Rann\u00fa k\u00e1vi\u010dku \u010di posedenie s\u00a0priate\u013emi pri k\u00e1ve po dobrom obede berieme ako samozrejmos\u0165. Pritom aj t\u00e1to plodina je ohrozen\u00e1 klimatick\u00fdmi zmenami a\u00a0\u010fal\u0161\u00edmi faktormi, ktor\u00e9 zni\u017euj\u00fa jej v\u00fdnosy. Na\u0161e k\u00e1vi\u010dkov\u00e9 ritu\u00e1ly pom\u00e1ha chr\u00e1ni\u0165 syst\u00e9m Fairtrade. \u010co to znamen\u00e1 a\u00a0pre\u010do by sme mali uprednost\u0148ova\u0165 kupovanie fairtradeovej k\u00e1vy vysvet\u013euje Monika Kissov\u00e1, Tchibo<\/a> Corporate Responsibility Specialist CZ\/SK.<\/p>\n

\u00a0<\/strong><\/p>\n

Pre\u010do je fairtradov\u00e9 pestovanie k\u00e1vy d\u00f4le\u017eit\u00e9? Plyn\u00fa n\u00e1m z\u00a0toho nejak\u00e9 benefity? <\/strong><\/p>\n

Jednoducho povedan\u00e9: pestovanie k\u00e1vy sp\u013a\u0148aj\u00face princ\u00edpy fairtrade predstavuje jednu z\u00a0ciest, ako zabezpe\u010di\u0165, aby sme si k\u00e1vu mohli dopria\u0165 aj v bud\u00facnosti. K\u00e1va je v s\u00fa\u010dasnej dobe, rovnako ako mno\u017estvo \u010fal\u0161\u00edch komod\u00edt, ohrozovan\u00e1 klimatick\u00fdmi zmenami. Zvy\u0161ovanie teploty a sucho ved\u00fa k \u00fabytku pl\u00f4ch vhodn\u00fdch na jej pestovanie, rastliny s\u00fa viac ohrozen\u00e9 \u0161kodcami a v\u00fdnos sa dramaticky zni\u017euje. Klimatick\u00e1 kr\u00edza tak prehlbuje dlhotrvaj\u00facu finan\u010dn\u00fa kr\u00edzu, ke\u010f drobn\u00ed pestovatelia k\u00e1vy \u017eij\u00fa \u010dasto na hranici chudoby. Na to je potrebn\u00e9 reagova\u0165 udr\u017eate\u013enej\u0161\u00edmi sp\u00f4sobmi pestovania a f\u00e9rov\u00fdmi podmienkami pre farm\u00e1rov. A pr\u00e1ve to prin\u00e1\u0161a certifik\u00e1cia Fairtrade. \u010c\u00edm viac \u013eud\u00ed bude preferova\u0165 fairtradeov\u00fa k\u00e1vu, t\u00fdm viac sa zlep\u0161ia podmienky pestovate\u013eov a pestovanie k\u00e1vy sa podar\u00ed zachr\u00e1ni\u0165 aj pre bud\u00face gener\u00e1cie.<\/p>\n

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Ako organiz\u00e1cia Fairtrade stanovuje spravodliv\u00e9 ceny za k\u00e1vu?<\/strong><\/p>\n

Medzin\u00e1rodn\u00e1 cena k\u00e1vy sa ur\u010duje na svetov\u00fdch burz\u00e1ch v New Yorku a Lond\u00fdne. V syst\u00e9me Fairtrade ale plat\u00ed minim\u00e1lna v\u00fdkupn\u00e1 cena, ktor\u00e1 pre pestovate\u013eov sl\u00fa\u017ei ako z\u00e1chrann\u00e1 sie\u0165 najm\u00e4 v dob\u00e1ch, kedy ceny k\u00e1vy na burze klesaj\u00fa na ve\u013emi n\u00edzku \u00farove\u0148. Fairtradeov\u00e9 dru\u017estv\u00e1 tie\u017e dost\u00e1vaj\u00fa fairtradeov\u00fd pr\u00edplatok, z ktor\u00e9ho sa financuj\u00fa komunitn\u00e9 projekty v oblasti infra\u0161trukt\u00fary, soci\u00e1lnej vybavenosti alebo moderniz\u00e1cie \u010di v\u00a0oblasti boja s klimatickou zmenou.<\/p>\n

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Ak\u00e9 faktory sa ber\u00fa do \u00favahy pri ur\u010dovan\u00ed tejto ceny a ako to ovplyv\u0148uje pestovate\u013eov?<\/strong><\/p>\n

Minim\u00e1lna v\u00fdkupn\u00e1 cena v syst\u00e9me Fairtrade sa stanovuje tak, aby pokryla n\u00e1klady na produkciu a z\u00e1rove\u0148 zabezpe\u010dila pestovate\u013eom d\u00f4stojn\u00e9 \u017eivobytie. T\u00ed musia popri v\u00fdrobn\u00fdch n\u00e1kladoch pokry\u0165 z\u00e1kladn\u00e9 potreby pracovn\u00edkov a ich rod\u00edn, vr\u00e1tane n\u00e1kladov na jedlo, oble\u010denie, pr\u00edstre\u0161ie, zdravotn\u00fa starostlivos\u0165, vzdelanie, dopravu do pr\u00e1ce a z\u00e1kladn\u00e9 \u00faspory pre pr\u00edpad nepredv\u00eddan\u00fdch okolnost\u00ed.<\/p>\n

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\"\"<\/a>

Bladimir Pacheco, \u010dlen kolumbijsk\u00e9ho fairtradeov\u00e9ho dru\u017estva Seynekun: \u201eDru\u017estvo sa usiluje o to, aby sme boli samostatn\u00ed. Poskytne n\u00e1m technol\u00f3gie, vzdel\u00e1va n\u00e1s o nov\u00fdch sp\u00f4soboch pestovania k\u00e1vy a nov\u00fdch odrod\u00e1ch. Z k\u00e1vovej plant\u00e1\u017ee, kde ni\u010d moc nebolo, sa mi v\u010faka dru\u017estvu podarilo vybudova\u0165 samostatn\u00fd podnik.\u201c<\/p><\/div>\n

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Ako organiz\u00e1cia Fairtrade zabezpe\u010duje, aby mali pestovatelia k\u00e1vy primeran\u00e9 pracovn\u00e9 prostriedky, mzdu, bezpe\u010dnos\u0165 a aby sa dodr\u017eiavali ich pr\u00e1va?<\/strong><\/p>\n

Syst\u00e9m Fairtrade sa zameriava na nieko\u013eko k\u013e\u00fa\u010dov\u00fdch oblast\u00ed – d\u00f4stojn\u00fd pr\u00edjem, z\u00e1kaz detskej a n\u00fatenej pr\u00e1ce, rodov\u00fa rovnos\u0165, \u013eudsk\u00e9 pr\u00e1va, \u017eivotn\u00e9 prostredie a klimatick\u00e9 zmeny. V t\u00fdchto oblastiach s\u00fa stanoven\u00e9 minim\u00e1lne krit\u00e9ri\u00e1 a \u0161tandardy, ktor\u00e9 s\u00fa s\u00fa\u010das\u0165ou certifika\u010dn\u00e9ho auditu a monitoringu a z\u00e1rove\u0148 v t\u00fdchto oblastiach sa realizuj\u00fa osvetov\u00e9 akcie alebo spolupr\u00e1ca s vl\u00e1dami, neziskov\u00fdmi organiz\u00e1ciami i v\u00fdrobcami.<\/p>\n

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Chut\u00ed fairtradeov\u00e1 k\u00e1va inak ako k\u00e1va pestovan\u00e1 be\u017en\u00fdm sp\u00f4sobom?<\/strong><\/p>\n

Chu\u0165 k\u00e1vy ovplyv\u0148uje cel\u00fd rad faktorov – od odrody a miesta pestovania a\u017e po sp\u00f4sob a d\u013a\u017eku pra\u017eenia \u010di sp\u00f4sob pr\u00edpravy. V\u0161etky tieto aspekty maj\u00fa na v\u00fdsledn\u00fd chu\u0165ov\u00fd profil k\u00e1vy ove\u013ea v\u00e4\u010d\u0161\u00ed vplyv ne\u017e jej udr\u017eate\u013en\u00e9 pestovanie. Be\u017en\u00fd spotrebite\u013e, ale asi ani \u0161pi\u010dkov\u00fd barista, by rozdiel nespoznal.<\/p>\n

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Tchibo je l\u00eddrom v predaji fairtradeovej k\u00e1vy na slovenskom trhu. M\u00e1 ka\u017ed\u00e1 k\u00e1va Tchibo t\u00fato certifik\u00e1ciu?<\/strong><\/p>\n

Certifik\u00e1ciu Fairtrade m\u00e1 na\u0161a vlajkov\u00e1 lo\u010f, teda portf\u00f3lio k\u00e1v Tchibo Barista<\/a>, a to vr\u00e1tane kaps\u00fal pre k\u00e1vovary Tchibo Cafissimo<\/a>. \u010eal\u0161ie k\u00e1vy potom m\u00e1me napr\u00edklad s certifik\u00e1ciou Rainforest Alliance. Ka\u017edop\u00e1dne, kedyko\u013evek pr\u00edde z\u00e1kazn\u00edk do niektor\u00e9ho z obchodov Tchibo, v\u017edy dostane na k\u00e1vovom bare k\u00e1vu certifikovan\u00fa Fairtrade.<\/p>\n

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Ak\u00e9 \u010fal\u0161ie aktivity rozv\u00edja Tchibo v oblasti udr\u017eate\u013enosti?<\/strong><\/p>\n

Dlhodobo sa zameriavame na to, aby sme sa pri na\u0161om podnikan\u00ed chovali f\u00e9r k pr\u00edrode aj k \u013eu\u010fom, a to v r\u00e1mci cel\u00e9ho produktov\u00e9ho cyklu na\u0161ich v\u00fdrobkov – teda od udr\u017eate\u013en\u00e9ho pestovania surov\u00edn (\u010di u\u017e k\u00e1vy alebo napr\u00edklad bavlny) cez f\u00e9rov\u00e9 podmienky pre farm\u00e1rov a \u013eud\u00ed v textiln\u00fdch tov\u00e1r\u0148ach a\u017e po zni\u017eovanie uhl\u00edkovej stopy v\u00a0oblasti dopravy, prechodom na zelen\u00fa energiu v\u00a0na\u0161ich pra\u017eiar\u0148ach alebo prechodom na kart\u00f3nov\u00e9 obaly textiln\u00e9ho tovaru, \u010d\u00edm od roku 2020 u\u0161etr\u00edme ro\u010dne a\u017e 30 mili\u00f3nov plastov\u00fdch vrec\u00fa\u0161ok.<\/p>\n

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foto Tchibo, arch\u00edv MK<\/p>\n","protected":false},"excerpt":{"rendered":"

  Ako chut\u00ed fairtradeov\u00e1 k\u00e1va a \u010do to slovo vlastne znamen\u00e1? Pre\u010do jej kupovan\u00edm men\u00edme svet k\u00a0lep\u0161iemu? O\u00a0k\u00e1ve, ktor\u00e1 je viac ne\u017e len hor\u00faci \u010dierny n\u00e1poj sme sa porozpr\u00e1vali s\u00a0Monikou Kissovou.     Rann\u00fa k\u00e1vi\u010dku \u010di posedenie s\u00a0priate\u013emi pri k\u00e1ve po dobrom obede berieme ako samozrejmos\u0165. Pritom aj t\u00e1to plodina je ohrozen\u00e1 klimatick\u00fdmi zmenami a\u00a0\u010fal\u0161\u00edmi […]<\/p>\n","protected":false},"author":3,"featured_media":11586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,42],"tags":[],"class_list":["post-11583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leto-2023","category-veci"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/11583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=11583"}],"version-history":[{"count":7,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/11583\/revisions"}],"predecessor-version":[{"id":11593,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/11583\/revisions\/11593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/11586"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=11583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=11583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=11583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}