{"id":1387,"date":"2015-07-16T23:57:51","date_gmt":"2015-07-16T21:57:51","guid":{"rendered":"http:\/\/www.miaumagazin.sk\/home\/?p=1387"},"modified":"2015-07-16T23:57:51","modified_gmt":"2015-07-16T21:57:51","slug":"nie-je-tricko-ako-tricko","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/nie-je-tricko-ako-tricko\/","title":{"rendered":"Nie je tri\u010dko ako tri\u010dko"},"content":{"rendered":"

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Je to len tri\u010dko, ale nos\u00edme ho ka\u017ed\u00fd de\u0148. Najbe\u017enej\u0161ia \u010das\u0165 n\u00e1\u0161ho \u0161atn\u00edka, no \u010dasto s\u00a0najmen\u0161ou pridanou hodnotou. Miki \u010curik a\u00a0Dano Nochta sa o\u00a0bielom tri\u010dku dok\u00e1\u017eu bavi\u0165 cel\u00e9 hodiny. Ich diagn\u00f3za? S\u00fa \u201eABIDELESS\u201c – pod\u013ea slova, ktor\u00e9 sami vymysleli. Abide v\u00a0angli\u010dtine znamen\u00e1 dodr\u017eiava\u0165 normy, nasledova\u0165 pravidl\u00e1, uzn\u00e1va\u0165 dan\u00fd stav vec\u00ed. Abideless je toho opak. \u201eChceme sa p\u00fdta\u0165, kl\u00e1s\u0165 ot\u00e1zky, reflektova\u0165 veci, \u010do sa dej\u00fa…\u201c Chalani si na to spo\u010diatku vybrali klasiku: biele tri\u010dko. Not For Everyone. Nie je v\u0161ak pre ka\u017ed\u00e9ho.\u00a0<\/em><\/strong><\/p>\n

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Ak\u00e9 my\u0161lienky, postoje, hodnoty chcete prostredn\u00edctvom zna\u010dky Abideless komunikova\u0165? <\/strong><\/p>\n

Miki: <\/strong>Uva\u017eovali sme takto: pre\u010do robi\u0165 reklamu inej zna\u010dke t\u00fdm, \u017ee nos\u00edm tri\u010dko s\u00a0jej logom? Prech\u00e1dzali sme si r\u00f4zne mlad\u00e9 streetwearov\u00e9 brandy, vr\u00e1tane svetozn\u00e1mych \u0161portov\u00fdch gigantov, a\u00a0v\u0161etko to bolo len a\u00a0najm\u00e4 o logu. Zdalo sa n\u00e1m to m\u00e1lo, \u017eiadna pridan\u00e1 hodnota, o\u00a0ktor\u00fa sme usilovali. Okej, m\u00e1m na sebe tri\u010dko Nike alebo Quicksilver, vypoved\u00e1 to o\u00a0ur\u010ditom mojom soci\u00e1lnom statuse, ale inak som tak\u00fd mal\u00fd chodiaci billboard.<\/p>\n

Dano:<\/strong> Ja plat\u00edm zna\u010dke za to, aby som mohol nosi\u0165 jej logo. Nie je to trochu postaven\u00e9 na hlavu? Za\u010dali sme sa p\u00fdta\u0165 kamar\u00e1tov, \u013eud\u00ed okolo seba: ko\u013eko v\u00e1m plat\u00ed t\u00e1 firma, \u017ee m\u00e1te na sebe jej logo? Po chv\u00edli uznali, \u017ee takto nad t\u00fdm nikdy nerozm\u00fd\u0161\u013eali.<\/p>\n

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\"tricka<\/a><\/p>\n

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V\u00e1\u0161 prv\u00fd dizajn Propaganda sa nesie v\u00a0znamen\u00ed motta \u201eThe World is full of Kings and Queens who Blind your Eyes and Steal your Dreams\u201c (Svet je pln\u00fd kr\u00e1\u013eov a\u00a0kr\u00e1\u013eovien, ktor\u00ed ti zaslepuj\u00fa o\u010di a\u00a0kradn\u00fa sny)…<\/strong><\/p>\n

Miki:<\/strong> Vytvorili sme ak\u00fasi tv\u00e1r, erb c\u030ci symbol dne\u0161n\u00e9ho politick\u00e9ho divadielka. Spojili sme ju s kr\u00e1tkym textom o kr\u00e1\u013eoch a kr\u00e1\u013eovn\u00e1ch, kde v prenesenom v\u00fdzname poukazujeme na c\u030ciny a plan\u00e9 n\u00e1deje, ktor\u00e9 d\u00e1vaj\u00fa l\u030cu\u010fom, c\u030ci u\u017e v Amerike, Eur\u00f3pe alebo v Rusku. S\u00fa ako jeden, akur\u00e1t maj\u00fa r\u00f4zne tv\u00e1re. Tak sme si povedali, sk\u00fasme vytvori\u0165 \u010dosi ako ich univerz\u00e1lnu podobu.<\/p>\n

Dano:<\/strong> V\u00fdznam tej my\u0161lienky mal by\u0165 v\u0161ak trochu skryt\u00fd, aby nekri\u010dal. Za\u010dali sme sa hra\u0165 s\u00a0v\u00fdsekmi tv\u00e1r\u00ed politick\u00fdch l\u00eddrov… Ke\u010f to zoberieme z\u013eava doprava, Hillary Clintonov\u00e1 m\u00e1 ved\u013ea seba Baracka Obamu, medzi Obamom a\u00a0Putinom sme ako n\u00e1razn\u00edk postavili Angelu Merkelov\u00fa a\u00a0celkom vpravo je George Bush ako b\u00fdval\u00fd prezident a\u00a0tie\u017e opozitum vo\u010di Hillary, ktor\u00e1 sa pr\u00e1ve chyst\u00e1 kandidova\u0165 na prezidentsk\u00fd \u00farad. A\u00a0bolo to! Jedna tv\u00e1r za v\u0161etky, v\u00a0ktorej sa zhmot\u0148uje cel\u00fd syst\u00e9m…<\/p>\n

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Dizajn Conflicts spolu s Propagandou ste vytvorili sami, pri \u010fal\u0161\u00edch dvoch ste pou\u017eili u\u017e existuj\u00face fotky. Conflicts manifestuje my\u0161lienku \u201eAt the End of the Day it’s only a\u00a0Paper that we Fight for\u201c (Ku koncu d\u0148a je to len papier, kv\u00f4li ktor\u00e9mu bojujeme)…<\/strong><\/p>\n

Miki:<\/strong>. Zo za\u010diatku sme sa trochu b\u00e1li, ako to \u013eudia prijm\u00fa, predsa len hovor\u00edme o\u00a0n\u00e1bo\u017eenstve. Reakcie s\u00fa v\u0161ak viac ne\u017e pozit\u00edvne. Mus\u00edm uzna\u0165, \u017ee n\u00e1s to milo prekvapilo a\u00a0upravili sme si mienku o\u00a0tradi\u010dne konzervat\u00edvnom slovenskom trhu.<\/p>\n

Dano: <\/strong>\u013dudstvo sa odnepam\u00e4ti zmieta v\u00a0r\u00f4znych konfliktoch kv\u00f4li rozdielnym n\u00e1zorom, ide\u00e1m, n\u00e1bo\u017eenstv\u00e1m, ke\u010f jeden n\u00e1rod chce tomu druh\u00e9mu nasilu nan\u00fati\u0165 svoju predstavu. Ke\u010f sa nad t\u00fdm v\u0161ak zamysl\u00edme, je to len papier, kv\u00f4li ktor\u00e9mu \u013eudia tasia proti sebe zbrane – papier vo forme my\u0161lienky zaznamenanej v knihe, papier, na ktor\u00fd sa tla\u010dia peniaze… Na tri\u010dku Conflicts \u00faplne v\u013eavo vyt\u0155\u010da papierov\u00e1 bankovka, p\u00e4\u0165dol\u00e1rovka s\u00a0portr\u00e9tom Abrahama Lincolna. Svetov\u00e9 n\u00e1bo\u017eenstv\u00e1 sme zn\u00e1zornili pomocou tzv. sv\u00e4t\u00fdch kn\u00edh.<\/p>\n

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Tretiemu dizajnu ste dali n\u00e1zov \u201eAppearance of Democracy\u201c (Zdanie demokracie). Zn\u00e1ma fotka zachyt\u00e1va pochod \u010dernochov za ob\u010dianske pr\u00e1va v\u00a0Amerike…\u00a0\u00a0 <\/strong><\/p>\n

Miki: <\/strong>Cesta k\u00a0tomuto designu bola strastipln\u00e1.Najsk\u00f4r sme mali z\u00e1ujem o\u00a0fotku mlad\u00e9ho Martina Luthera Kinga v\u00a0momente, ke\u010f ho zat\u00fdka pol\u00edcia. Je to \u00fa\u017easne siln\u00fd z\u00e1ber, \u010dloveka pri poh\u013eade na\u0148 a\u017e mraz\u00ed. V\u00a0lond\u00fdnskej centr\u00e1le fotoagent\u00fary Corbis n\u00e1s v\u0161ak upozornili, \u017ee mus\u00edme z\u00edska\u0165\u00a0povolenie na jej pou\u017eitie priamo od Lutherov\u00fdch potomkov. Museli sme teda r\u00fdchlo popracova\u0165 na prezent\u00e1cii n\u00e1\u0161ho projektu a\u00a0zasla\u0165 ho kancel\u00e1rii, ktor\u00e1 zastupovala z\u00e1ujmy dedi\u010dov. V\u0161etko prebehlo hladko, n\u00e1\u0161 koncept sa im p\u00e1\u010dil…<\/p>\n

Dano: <\/strong>… povedali \u00e1no, ale za fotku si vyp\u00fdtali horibiln\u00fa sumu, ktor\u00fa sme si nemohli dovoli\u0165.<\/p>\n

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\"Processed<\/a>\u00a0<\/strong><\/p>\n

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Tak ste im pekne po\u010fakovali a\u00a0h\u013eadali nie\u010do in\u00e9…<\/strong><\/p>\n

Miki: <\/strong>Vybrali sme fotku, ktor\u00e1 tie\u017e s\u00favis\u00ed Lutherom. Fotograf na nej zachytil zn\u00e1my pochod za ob\u010dianske pr\u00e1va v\u00a0uliciach Memphisu v\u00a0\u0161t\u00e1te Tennessee. Mu\u017ei nes\u00fa transparenty s\u00a0n\u00e1pisom I\u00a0am a\u00a0Man (Ja som \u010dlovek), obkolesen\u00ed vojakmi, ktor\u00ed na nich mieria zbra\u0148ami. P\u00ed\u0161e sa rok 1968, o\u00a0p\u00e1r dn\u00ed nesk\u00f4r bude Luther v Memphise zastrelen\u00fd. T\u00e1to my\u0161lienka ma nad\u010dasov\u00fd v\u00fdznam, ke\u010f\u017ee podobn\u00e9 udalosti sa st\u00e1le opakuj\u00fa, ako napr\u00edklad ned\u00e1vne protesty v\u00a0Baltimore.<\/p>\n

Dano:<\/strong> N\u00e1\u0161 \u0161tvrt\u00fd dizajn Freedom so sloganom \u201eThey told me I\u00a0am free in the land of Amerika\u201c (Povedali mi, \u017ee som slobodn\u00fd v\u00a0krajine Amerika) unik\u00e1tne zachyt\u00e1va moment, kedy \u010dlovek prich\u00e1dza o\u00a0slobodu. \u0160t\u00fdlov\u00fd chalan, ktor\u00fd si \u017eije svoj sen, vystupuje z\u00a0tax\u00edka v\u00a0uliciach New Yorku a pr\u00e1ve v\u00a0tom okamihu prich\u00e1dza o\u00a0jednu z\u00a0najz\u00e1kladnej\u0161\u00edch hodn\u00f4t na\u0161ej spolo\u010dnosti – svoju slobodu…<\/p>\n

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\"tricka<\/a><\/p>\n

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Cel\u00fd rozhovor si pre\u010d\u00edtate v\u00a0tla\u010denom Miau, leto 2015<\/p>\n

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Simonetta Zalov\u00e1<\/p>\n

foto abideless.com<\/p>\n

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  Je to len tri\u010dko, ale nos\u00edme ho ka\u017ed\u00fd de\u0148. Najbe\u017enej\u0161ia \u010das\u0165 n\u00e1\u0161ho \u0161atn\u00edka, no \u010dasto s\u00a0najmen\u0161ou pridanou hodnotou. Miki \u010curik a\u00a0Dano Nochta sa o\u00a0bielom tri\u010dku dok\u00e1\u017eu bavi\u0165 cel\u00e9 hodiny. Ich diagn\u00f3za? S\u00fa \u201eABIDELESS\u201c – pod\u013ea slova, ktor\u00e9 sami vymysleli. Abide v\u00a0angli\u010dtine znamen\u00e1 dodr\u017eiava\u0165 normy, nasledova\u0165 pravidl\u00e1, uzn\u00e1va\u0165 dan\u00fd stav vec\u00ed. Abideless je toho opak. […]<\/p>\n","protected":false},"author":3,"featured_media":1400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,32],"tags":[],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-leto-2015"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/1387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=1387"}],"version-history":[{"count":1,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/1387\/revisions"}],"predecessor-version":[{"id":1399,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/1387\/revisions\/1399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/1400"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=1387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=1387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=1387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}