{"id":1968,"date":"2015-11-12T11:02:27","date_gmt":"2015-11-12T09:02:27","guid":{"rendered":"http:\/\/www.miaumagazin.sk\/home\/?p=1968"},"modified":"2015-11-12T12:01:14","modified_gmt":"2015-11-12T10:01:14","slug":"la-divina-dycha-vasnou-pre-dizajn","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/la-divina-dycha-vasnou-pre-dizajn\/","title":{"rendered":"La Divina – D\u00fdcha v\u00e1\u0161\u0148ou pre dizajn"},"content":{"rendered":"

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M\u00f3dny obchod La Divina s\u00eddli v\u00a0bratislavskom Starom Meste, lebo jeho majite\u013eka je presved\u010den\u00e1, \u017ee \u010daro historick\u00e9ho centra skvele dop\u013a\u0148aj\u00fa obchod\u00edky s\u00a0origin\u00e1lnou, zauj\u00edmavou m\u00f3dou. Navy\u0161e, to, \u010do k\u00fapite u\u00a0n\u00e1s, nen\u00e1jdete nikde inde v meste, hovor\u00ed Erika Torboli z butiku s\u00a0talianskou m\u00f3dou La Divina.<\/em><\/p>\n

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\"la<\/a>Nec\u00edtite sa v\u00a0polopr\u00e1zdnom bratislavskom Starom meste trochu osamelo? \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n

Zo za\u010diatku sme s\u00a0t\u00fdmto pocitom naozaj bojovali, hlavne prv\u00e1 zima pred tromi rokmi bola dos\u0165 \u0165a\u017ek\u00e1. Dnes u\u017e je to celkom in\u00e9, m\u00e1me svoju klientelu a\u00a0\u010dasto n\u00e1s nav\u0161tevuj\u00fa aj cudzinci, ktor\u00ed korzuj\u00fa po Starom Meste. S\u00a0man\u017eelom sme \u017eili na severe Talianska, v\u00a0Bolzane, meste s\u00edce men\u0161om ako Bratislava – ale tam to \u017eije v\u00a0ka\u017edom ro\u010dnom obdob\u00ed! Historick\u00e9 centrum je pln\u00e9 obchod\u00edkov, mal\u00fdch butikov, kde sa d\u00e1 robi\u0165 v\u00fdborn\u00fd shopping, posedie\u0165 si pri poh\u00e1ri prosecca alebo len tak si sko\u010di\u0165 na espresso. Tohto konceptu sme sa chceli dr\u017ea\u0165, ke\u010f sme sa rozhodli, \u017ee si otvor\u00edme butik v\u00a0Bratislave. Star\u00e9 mesto je pekn\u00e9, turistom sa ve\u013emi p\u00e1\u010di, je mali\u010dk\u00e9, v\u0161ade sa dostanete pe\u0161i, nec\u00edti\u0165 tu \u017eiaden stres. Ch\u00fdbaj\u00fa mi v\u00a0\u0148om v\u0161ak zauj\u00edmav\u00e9 trendy obchody, pekne naaran\u017eovan\u00e9 v\u00fdklady s\u00a0m\u00f3dou, aby sa po\u010das prech\u00e1dzky dalo na \u010do pozera\u0165…<\/p>\n

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Ke\u010f ste sa rozhodovali otvori\u0165 si v\u00a0Bratislave m\u00f3dny butik, ani na chv\u00ed\u013eu ste neuva\u017eovali o\u00a0obchodnom centre?\u00a0 <\/strong><\/p>\n

Mne v\u0161etky tie ve\u013ek\u00e9 n\u00e1kupn\u00e9 centr\u00e1, a\u00a0to nielen v\u00a0Bratislave, ale aj vo Viedni \u010di v\u00a0hociktorom inom eur\u00f3pskom meste, pripadaj\u00fa rovnak\u00e9. Rovnak\u00e9 kaviarne, rovnak\u00fd tovar, rovnak\u00e9 m\u00f3dne zna\u010dky, rovnako oble\u010den\u00ed \u013eudia… A\u00a0tak hoci v Bratislave m\u00e1me p\u00e4\u0165 \u010di \u0161es\u0165 ve\u013ek\u00fdch n\u00e1kupn\u00fdch centier, z\u00e1kazn\u00edk si povzdychne, \u017ee \u201eni\u010d tu nie je\u201c a\u00a0rad\u0161ej cestuje za n\u00e1kupmi do zahrani\u010dia…<\/p>\n

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Zna\u010dky, ktor\u00e9 pon\u00fakate v butiku La Divina, nen\u00e1jde z\u00e1kazn\u00edk nikde inde na Slovensku?<\/strong><\/p>\n

Presne tak. Ani na Slovensku, a\u00a0z\u00a0piatich \u0161tyri dokonca ani v\u00a0susednej Viedni \u010di Prahe. Tie\u017e sme sa nechceli zamera\u0165 iba na jednu zna\u010dku, sk\u00f4r n\u00e1m \u0161lo o\u00a0to – zostavi\u0165 m\u00f3dnu ponuku tak, aby jednotliv\u00e9 k\u00fasky boli navz\u00e1jom kombinovate\u013en\u00e9, z\u00e1rove\u0148 rafinovan\u00e9 a\u00a0\u010do je ve\u013emi d\u00f4le\u017eit\u00e9 – origin\u00e1lne. Vyberali sme teda origin\u00e1lne talianske zna\u010dky, ktor\u00e9 s\u00fa trendy, modern\u00e9, s\u00fa\u010dasn\u00e9 a\u00a0aktu\u00e1lne. \u017diaden dopredaj, ktor\u00fd sa z\u00a0nas\u00fdten\u00e9ho trhu na z\u00e1pade pres\u00fava do v\u00fdchodnej Eur\u00f3py. Tak ako sa oblieka dne\u0161n\u00e1 Talianka, chceme, aby sa obliekala aj dne\u0161n\u00e1 Slovenka, to je na\u0161a v\u00edzia. Sna\u017e\u00edme sa pon\u00faknu\u0165 opak n\u00e1kupn\u00fdch centier, \u010do znamen\u00e1 aj to, \u017ee z ka\u017ed\u00e9ho modelu v\u00a0na\u0161om obchode n\u00e1jdete maxim\u00e1lne p\u00e4\u0165 kusov. Niekedy m\u00e1me v predaji len jeden kus, aby sme z\u00e1kazn\u00ed\u010dkam zaru\u010dili \u00fapln\u00fa exkluzivitu.K\u00fapte si tento pul\u00f3ver, zvyknem hovori\u0165 svojim klientkam, a\u00a0na Slovensku ho budete ma\u0165 len vy, nikto druh\u00fd…<\/p>\n

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Ak\u00e9 talianske m\u00f3dne zna\u010dky ste priniesli na Slovensko? \u00a0<\/strong><\/p>\n

S trochou zveli\u010denia poviem, \u017ee tak\u00e9, \u010do m\u00e1lokto pozn\u00e1, ale ke\u010f ich m\u00e1te na sebe, ka\u017ed\u00fd sa za vami obzrie (smiech). Sandro Ferrone je taliansky m\u00f3dny dom, ktor\u00fd zalo\u017eili dvaja bratia Ferroneovci hne\u010f po vojne, \u010di\u017ee je to zna\u010dka s\u00a0hist\u00f3riou. Presl\u00e1vila ju Sophia Loren, ktor\u00e1 sa vo Ferroneho \u0161at\u00e1ch objavila aj v sl\u00e1vnom filme Vrch\u00e1rka. Dnes Ferrone oblieka mnoh\u00e9 talianske telev\u00edzne hviezdy, here\u010dky, hl\u00e1sate\u013eky, moder\u00e1torky. Tv\u00e1rou jeho tohtoro\u010dn\u00fdch kampan\u00ed je moment\u00e1lne kr\u00e1sna Elena Santarelli, v\u00a0Taliansku dobre zn\u00e1ma modelka, here\u010dka a\u00a0telev\u00edzna moder\u00e1torka. Z kolekcii\u00ed Sandra Ferroneho si dok\u00e1\u017ee vybra\u0165 mlad\u00e1 sle\u010dna i\u00a0d\u00e1ma v\u00a0rokoch, n\u00e1jdete tam hypermodern\u00e9 trendov\u00e9 modely, ale aj klasiku a\u00a0elegantn\u00fd \u0161t\u00fdl. A\u00a0tie\u017e – Sandro Ferrone je kr\u00e1\u013e toho, \u010domu sa v\u00a0Taliansku hovor\u00ed \u201epronto\u201c m\u00f3da…<\/p>\n

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\u010co to presne znamen\u00e1? <\/strong><\/p>\n

Jeho kolekcia m\u00e1 v\u017edy ist\u00fd stabiln\u00fd z\u00e1klad, povedala by som – nieko\u013eko z\u00e1chytn\u00fdch bodov, ktor\u00e9 n\u00e1vrh\u00e1ri \u0161ikovne var\u00edruj\u00fa pod\u013ea toho, \u010do sa z\u00e1kazn\u00ed\u010dkam najviac zap\u00e1\u010di. To znamen\u00e1, \u017ee na za\u010diatku sez\u00f3ny Ferrone vyjde von so svojou z\u00e1kladnou kolekciou a\u00a0t\u00fa potom pod\u013ea z\u00e1ujmu dop\u013a\u0148a ka\u017ed\u00e9 dva t\u00fd\u017edne – obmie\u0148a detaily, men\u00ed farbu, niekde skr\u00e1ti ruk\u00e1vy, inde ich prirob\u00ed, zmen\u00ed faz\u00f3nu, nie\u010do vypust\u00ed \u00faplne… Jeho kolekcia tak naber\u00e1 na \u0161\u00edrke a\u00a0r\u00f4znorodosti… A\u00a0v\u00fdsledok? Aj ke\u010f sa stretn\u00fa tri \u017eeny oble\u010den\u00e9 v\u00a0zna\u010dke Ferrone, ka\u017ed\u00e1 m\u00f4\u017ee vyzera\u0165 trochu inak.Nehovoriac o\u00a0tom, \u017ee t\u00fdmto sp\u00f4sobom si z\u00e1kazn\u00ed\u010dka aj \u013eah\u0161ie buduje \u0161atn\u00edk, lebo m\u00e1 na \u010do nadviaza\u0165 a\u00a0jednoduch\u0161ie sa jej jednotliv\u00e9 modely kombinuj\u00fa.<\/p>\n

S\u00fa\u010das\u0165ou m\u00f3dneho domu Sandro Ferrone je aj zna\u010dka Sweet Lola, ktor\u00e1 vznikla v\u00a0roku 2003 a\u00a0orientuje sa na z\u00e1kazn\u00ed\u010dky s\u00a0ve\u013ekos\u0165ou 40 a\u00a0viac. Ne\u010dakajte v\u0161ak \u017eiadnu skostnaten\u00fa klasiku typu \u201enadmern\u00e1 ve\u013ekos\u0165\u201c. Sweet Lola oblieka d\u00e1my kyprej\u0161\u00edch tvarov, a\u00a0tie m\u00f4\u017eu by\u0165 poriadne sexi!<\/p>\n

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\"la<\/a><\/p>\n

Sandro Ferrone je teda akousi vlajkovou lo\u010fou v\u00e1\u0161ho obchodu. Dop\u013a\u0148a ju kolekcia \u00fapletov, ktor\u00e9 maj\u00fa v\u00a0s\u00fa\u010dasnej m\u00f3de zelen\u00fa… \u00a0<\/strong><\/p>\n

Ide o kolekciu Luxury Knitwear zna\u010dky Terre Alte. Upozornila ma na \u0148u priate\u013eka, ktor\u00e1 mimochodom vyr\u00e1ba kr\u00e1sne top\u00e1nky. Dohodli sme si spolu ve\u010deru v\u00a0pr\u00edjemnej re\u0161taur\u00e1cii pri mori a\u00a0ona tam pri\u0161la v\u00a0n\u00e1dhern\u00fdch zelen\u00fdch \u0161at\u00e1ch, ktor\u00e9 u\u017easne ladili s\u00a0jej op\u00e1lenou poko\u017ekou. Boli \u00faplne jednoduch\u00e9, s\u00edce rovn\u00e9, ale\u00a0zvodne padav\u00e9, z\u00a0jemnej visk\u00f3zy… Zamilovala som sa do toho materi\u00e1lu na prv\u00fd poh\u013ead! Podarilo sa n\u00e1m spoji\u0165 s\u00a0majite\u013ekou zna\u010dky Vandou Tentoni, p\u00e1rkr\u00e1t sme sa stretli a\u00a0hoci spo\u010diatku trochu v\u00e1hala (predt\u00fdm nikdy o\u00a0Bratislave nepo\u010dula), napokon sme sa dohodli, \u017ee jej modely predstav\u00edme aj slovensk\u00fdm z\u00e1kazn\u00ed\u010dkam.<\/p>\n

V Terre Alte n\u00e1jdete \u0161irok\u00fa \u0161k\u00e1lu v\u00fdrobkov – nohavice, bundy, kab\u00e1ty, \u0161aty a pul\u00f3vre z jemn\u00fdch priadz\u00ed a vysoko kvalitn\u00fdch tkan\u00edn. Jej silnou str\u00e1nkou je ve\u013emi jednoduch\u00fd, elegantn\u00fd a sofistikovan\u00fd \u0161t\u00fdl s d\u00f4razom na detail. Ka\u017ed\u00fd jeden model si u n\u00e1s m\u00f4\u017eete vybra\u0165 v\u00a0nieko\u013ek\u00fdch farb\u00e1ch na z\u00e1kazku, ktor\u00fa dok\u00e1\u017eeme vybavi\u0165 do desiatich dn\u00ed. Alebo sa v\u00e1m p\u00e1\u010di pul\u00f3ver, ale m\u00e1 troj\u0161tvr\u0165ov\u00e9 ruk\u00e1vy a vy t\u00fa\u017eite po dlh\u00fdch? Ani to nie je probl\u00e9m, d\u00e1me po\u017eiadavku na zmenu modelu a\u00a0potom u\u017e sta\u010d\u00ed iba nieko\u013eko dn\u00ed po\u010dka\u0165…<\/p>\n

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K origin\u00e1lnemu oble\u010deniu patria aj origin\u00e1lne doplnky vr\u00e1tane kvalitn\u00fdch kabeliek<\/strong>…<\/p>\n

Taliani s\u00fa vych\u00fdren\u00ed kvalitou a\u00a0remeselnou dokonalos\u0165ou ko\u017een\u00fdch v\u00fdrobkov. Nie v\u017edy mus\u00ed \u00eds\u0165 o extra luxusn\u00e9 kabelky medi\u00e1lne zn\u00e1mych \u00a0zna\u010diek za horibiln\u00e9 sumy. Na\u0161e kabelky zna\u010dky Nicoli s\u00fa ,,hand made\u201d a, samozrejme, takisto vyroben\u00e9 v Taliansku. D\u00fdchaj\u00fa v\u00e1\u0161\u0148ou pre dizajn – ako v\u0161etko talianske. Aj tu je na\u0161\u00edm cie\u013eom prinies\u0165 z\u00e1kazn\u00ed\u010dke originalitu, a preto sme si vybrali taliansku manufakt\u00faru, ktor\u00e1 pou\u017e\u00edva len ve\u013emi kvalitn\u00e9 talianske ko\u017ee s nov\u00fdmi technol\u00f3giami a modern\u00fdm dizajnom. Minul\u00fa jar bola zna\u010dka Nicoli na mil\u00e1nskej v\u00fdstave MIPEL ocenen\u00e1 ako Design Studio za kolekciu jese\u0148-zima 2014\/15. Ka\u017ed\u00fa sez\u00f3nu n\u00e1m predstavia 30 modelov, z ktor\u00fdch si m\u00f4\u017eeme vybra\u0165 tri ve\u013ekosti a ku ka\u017edej m\u00e1me 6 – 9 farieb. Pr\u00e1ve z toho profitujeme a neobjedn\u00e1vame dva alebo viac rovnak\u00fdch k\u00faskov.<\/p>\n

Z\u00a0doplnkov e\u0161te spomeniem prekr\u00e1sne \u0161atky L’Officiel, ktor\u00e9 sa v\u00a0Taliansku pred\u00e1vaj\u00fa v\u00a0parfum\u00e9ri\u00e1ch a\u00a0mal\u00fdch butikoch a\u00a0ve\u013emi kvalitn\u00fa bi\u017eut\u00e9riu rovnakej zna\u010dky, ktorej z\u00e1klad tvoria vysokokvalitn\u00e9 umel\u00e9 perly.<\/p>\n

V\u0161eobecne prevl\u00e1da n\u00e1zor, \u017ee stelesnen\u00edm \u0161armu a\u00a0dobre oble\u010denej \u017eeny s\u00fa Franc\u00fazky. Ako by ste z\u00a0tohto h\u013eadiska porovnali franc\u00fazsku a\u00a0taliansku m\u00f3du? \u00a0\u00a0<\/strong><\/p>\n

Osobne si mysl\u00edm, \u017ee v\u00a0prospech talianskej m\u00f3dy hovor\u00ed fakt, \u017ee oble\u010die ka\u017ed\u00e9ho. Je to ako s\u00a0v\u00ednom: franc\u00fazsky Ch\u00e2teau Petrus je najdrah\u0161ie v\u00edno na svete, ale kto si ho m\u00f4\u017ee dovoli\u0165? Franc\u00fazi s\u00fa hrd\u00ed na svoje ikonick\u00e9 zna\u010dky ako Chanel alebo Dior, ale to je haute couture, t\u00e1 najvy\u0161\u0161ia m\u00e9ta v\u00a0m\u00f3de. Talianska m\u00f3da je mimoriadne \u017eiv\u00e1, pestrofarebn\u00e1 a\u00a0r\u00f4znorod\u00e1, popri ve\u013ek\u00fdch zna\u010dk\u00e1ch, ktor\u00e9 pozn\u00e1 cel\u00fd svet, ako Prada \u010di Versace, tam n\u00e1jdete mno\u017estvo men\u0161\u00edch \u010di v\u00e4\u010d\u0161\u00edch odevn\u00fdch manufakt\u00far, v\u00a0ktor\u00fdch pracuj\u00fa kreat\u00edvni dizajn\u00e9ri a\u00a0vytv\u00e1raj\u00fa m\u00f3du na mili\u00f3n sp\u00f4sobov. Aby si ka\u017ed\u00fd na\u0161iel vlastn\u00fd individu\u00e1lny \u0161t\u00fdl. Povedala by som, \u017ee franc\u00fazska m\u00f3da je tak\u00e1 \u010dere\u0161ni\u010dka na torte, Taliani s\u00fa cel\u00e1 torta…<\/p>\n

\u00a0<\/strong><\/p>\n

Taliani boli v\u017edy zn\u00e1mi d\u00f4razom kvalitu remeseln\u00e9ho spracovania svojich v\u00fdrobkov. Pre\u017eil tento duch v\u00a0Taliansku do dne\u0161n\u00fdch dn\u00ed? <\/strong><\/p>\n

Ur\u010dite \u00e1no, Talian v\u017edy pozer\u00e1 v\u00a0prvom rade na kvalitu a\u00a0pod\u013ea toho sa aj orientuje v\u00a0zna\u010dk\u00e1ch. Ak uzn\u00e1, \u017ee nejak\u00fd mal\u00fd butik \u0161ije perfektne padn\u00face sak\u00e1, pokojne mu d\u00e1 prednos\u0165 pred vych\u00fdrenou zna\u010dkou. Taliani nepotrebuj\u00fa by\u0165 za ka\u017ed\u00fa cenu \u201eozna\u010dkovan\u00ed\u201c medi\u00e1lne zn\u00e1mymi menami. Podstata talianskej m\u00f3dy tkvie v\u00a0nie\u010dom inom: by\u0165 s\u00e1m sebou, dok\u00e1za\u0165 svoju jedine\u010dnos\u0165, ale nie za cenu krik\u013eav\u00fdch v\u00fdstrednost\u00ed, ale do najmen\u0161\u00edch detailov vypilovanou eleganciou. Taliani nepotrebuj\u00fa chodi\u0165 po svete ako v\u00fdvesn\u00e1 tabu\u013ea a\u00a0u\u017e z\u00a0dia\u013eky ok\u00e1zalo d\u00e1va\u0165 okoliu najavo, \u017ee na to maj\u00fa a\u00a0\u017ee si to m\u00f4\u017eu dovoli\u0165. Ve\u010f oble\u010denie je vo svojej podstate int\u00edmna z\u00e1le\u017eitos\u0165 ka\u017ed\u00e9ho \u010dloveka…<\/p>\n

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\"la<\/a>Ovplyvnil v\u00e1\u0161 \u017eivot v\u00a0Taliansku aj sp\u00f4sob, ak\u00fdm ste sa tam obliekali?<\/strong><\/p>\n

Sk\u00f4r by som povedala, \u017ee som za\u010dala rozli\u0161ova\u0165, kedy si \u010do obliec\u0165. Talianku sotva vid\u00edte cez de\u0148 chodi\u0165 po\u00a0meste v\u00a0top\u00e1nkach na vysokom podp\u00e4tku. M\u00f4j man\u017eel sa v\u017edy \u010dudoval, ke\u010f sme v\u00a0nede\u013eu o\u00a0tretej poobede stretli \u017eenu v obtiahnut\u00fdch mini \u0161at\u00e1ch, mo\u017eno aj ligotav\u00fdch, na\u00a012 cm podp\u00e4tkoch, zavesen\u00fa do mu\u017ea v\u00a0troj\u0161tvr\u0165ov\u00fdch nohaviciach a\u00a0kockovej ko\u0161eli \u2013Talianka by v\u00a0\u017eiadnom pr\u00edpade ne\u0161la v\u00a0t\u00fa \u010das\u0165 d\u0148a takto oble\u010den\u00e1 a\u00a0u\u017e v\u00f4bec nie s\u00a0mu\u017eom takto dogaban\u00fdm! Viete, niekedy pr\u00eddu ku mne do obchodu star\u0161ie d\u00e1my a\u00a0u\u017e od dver\u00ed mi oznamuj\u00fa, my sme pri\u0161li len nakukn\u00fa\u0165, lebo my sme u\u017e d\u00f4chodkyne… Tomuto nerozumiem – to sa m\u00e1m opusti\u0165, presta\u0165 sa pekne oblieka\u0165 len za to, \u017ee u\u017e nechod\u00edm do pr\u00e1ce? To ja rad\u0161ej chcem robi\u0165 a\u017e do smrti (smiech)! Talianky si daj\u00fa z\u00e1le\u017ea\u0165 na zov\u0148aj\u0161ku, oble\u010den\u00ed, make-upe \u010di vlasoch, aj vo vy\u0161\u0161om veku – a\u00a0to sa mi na nich ve\u013emi p\u00e1\u010di.<\/p>\n

\u00a0<\/strong><\/p>\n

Keby ste mali vybra\u0165 nejak\u00fd k\u00fasok oble\u010denia typick\u00fd pre Slovenky, \u010do by to bolo?<\/strong><\/p>\n

Ko\u017een\u00e1 bunda. To je u\u00a0n\u00e1s hotov\u00e1 m\u00e1nia! Ko\u017een\u00fa bundu si oble\u010dieme ku v\u0161etk\u00e9mu a\u00a0na ak\u00fako\u013evek pr\u00edle\u017eitos\u0165. \u00c1no, ke\u010f sa idem o\u00a0\u0161iestej podve\u010der stretn\u00fa\u0165 s\u00a0kamar\u00e1tkami na drink, d\u00e1m sa do d\u017e\u00ednsov, ko\u0161ele a\u00a0k\u00a0tomu si zoberiem ko\u017een\u00fa bundu, vyzer\u00e1 to v\u00fdborne: c\u00edtim sa uvo\u013enene, tak trochu rock, bl\u00e1znivej\u0161ie a\u00a0mlad\u0161ie… Ale aby som si dala ko\u017een\u00fa bundu k hodv\u00e1bnym \u0161at\u00f4\u010dkam v\u00a0lete, to pova\u017eujem trochu za…<\/p>\n

 <\/p>\n

… nedostatok vkusu?<\/strong><\/p>\n

Povedala by som, \u017ee sk\u00f4r nedostatok fant\u00e1zie.Sako alebo bunda – v\u00e4\u010d\u0161inou sa rozhodujeme len medzi t\u00fdmito dvomi mo\u017enos\u0165ami. V\u00a0na\u0161om butiku v\u0161ak toho n\u00e1jdete ove\u013ea viac: bol\u00e9rka, kimon\u00e1, dlh\u00e9 svetre, krat\u0161ie svetre, \u00faplety od Terre Alte, ktor\u00e9 pojmu \u201esako\u201c d\u00e1vaj\u00fa celkom in\u00fd rozmer a\u00a0tie\u017e tzv. spolverino (nie\u010do medzi sakom a\u00a0kab\u00e1tom) popri dlh\u00fdch svetroch, ve\u013ek\u00fdch \u0161\u00e1loch a\u00a0\u0161t\u00f3lach moment\u00e1lne tie\u017e ve\u013emi m\u00f3dna \u010das\u0165 oble\u010denia, najm\u00e4 na chladnej\u0161ie mesiace.<\/p>\n

\u00a0<\/strong><\/p>\n

Vy sama ste du\u0161ou cel\u00e9ho obchodu, to znamen\u00e1, \u017ee svoje klientky u\u017e pozn\u00e1te a\u00a0m\u00f3dne k\u00fasky prisp\u00f4sobujete aj ich predstav\u00e1m a\u00a0po\u017eiadavk\u00e1m… <\/strong><\/p>\n

\u00c1no, \u010dasto pri v\u00fdbere tovaru mysl\u00edm na t\u00fa-ktor\u00fa z\u00e1kazn\u00ed\u010dku konkr\u00e9tne. Preto\u017ee moj\u00edm cie\u013eom je pon\u00faknu\u0165 zauj\u00edmav\u00e9 a\u00a0origin\u00e1lne modely, ale tie\u017e \u0161pecifick\u00e9 slu\u017eby: poradi\u0165, ako si vytvori\u0165 svoj \u0161t\u00fdl, \u010do \u017eene slu\u0161\u00ed pod\u013ea typu postavy, ako sa obliec\u0165 cez de\u0148 do mesta, ve\u010der do spolo\u010dnosti \u010di do pr\u00e1ce a pritom by\u0165 v\u017edy \u0161t\u00fdlov\u00e1 a primeran\u00e1 k situ\u00e1cii, v ktorej sa prezentujeme. \u010casto si v\u0161\u00edmam, \u017ee \u017eeny sa c\u00edtia v\u00a0obchodn\u00fdch centr\u00e1ch straten\u00e9, komunik\u00e1cia s\u00a0predava\u010dkami je minim\u00e1lna a najm\u00e4 tie star\u0161ie s\u00fa neist\u00e9, cez mobil posielaj\u00fa fotky svojim dc\u00e9ram, aby im poradili. Na\u0161e z\u00e1kazn\u00ed\u010dky si u\u00a0n\u00e1s pochva\u013euj\u00fa pr\u00e1ve tento individu\u00e1lny pr\u00edstup – pam\u00e4t\u00e1m si napr\u00edklad, \u010do si t\u00e1-ktor\u00e1 klientka k\u00fapila minule a\u00a0pod\u013ea toho vyber\u00e1me aj z\u00a0aktu\u00e1lnej ponuky. Tie\u017e sa sna\u017e\u00edme o\u00a0pr\u00edstupnej\u0161ie ceny, aby sa z\u00e1kazn\u00ed\u010dky k\u00a0n\u00e1m vracali. Nem\u00e1 zmysel, aby si k\u00fapili jednu drah\u0161iu vec a potom sa pol roka u\u00a0n\u00e1s neuk\u00e1zali. To neprospieva ani n\u00e1\u0161mu obchodu, ani ich \u0161atn\u00edku… (smiech).<\/p>\n

 <\/p>\n

Simonetta Zalov\u00e1<\/p>\n

foto Jozef Barinka<\/p>\n

 <\/p>\n

Viac info<\/strong><\/p>\n

www.facebook.com\/ladivinamoda<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  M\u00f3dny obchod La Divina s\u00eddli v\u00a0bratislavskom Starom Meste, lebo jeho majite\u013eka je presved\u010den\u00e1, \u017ee \u010daro historick\u00e9ho centra skvele dop\u013a\u0148aj\u00fa obchod\u00edky s\u00a0origin\u00e1lnou, zauj\u00edmavou m\u00f3dou. Navy\u0161e, to, \u010do k\u00fapite u\u00a0n\u00e1s, nen\u00e1jdete nikde inde v meste, hovor\u00ed Erika Torboli z butiku s\u00a0talianskou m\u00f3dou La Divina.     Nec\u00edtite sa v\u00a0polopr\u00e1zdnom bratislavskom Starom meste trochu osamelo? \u00a0 \u00a0 […]<\/p>\n","protected":false},"author":3,"featured_media":1971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,35],"tags":[],"class_list":["post-1968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-november-2015"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/1968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=1968"}],"version-history":[{"count":8,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/1968\/revisions"}],"predecessor-version":[{"id":1981,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/1968\/revisions\/1981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/1971"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=1968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=1968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=1968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}