{"id":521,"date":"2014-12-15T03:44:02","date_gmt":"2014-12-15T01:44:02","guid":{"rendered":"http:\/\/www.miaumagazin.sk\/home\/?p=521"},"modified":"2016-10-17T13:26:05","modified_gmt":"2016-10-17T11:26:05","slug":"gwyneth-paltrow-a-100-rokov-max-factor","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/gwyneth-paltrow-a-100-rokov-max-factor\/","title":{"rendered":"Gwyneth Paltrow a 100 rokov Max Factor"},"content":{"rendered":"

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P\u00edsal sa rok 1914 a Max Factor vyna\u0161iel make-up \u0161peci\u00e1lne ur\u010den\u00fd pre filmov\u00e9 pl\u00e1tno. Dovtedy hollywoodski filmov\u00ed herci pou\u017e\u00edvali na \u00fapravu tv\u00e1re divadeln\u00e9 l\u00ed\u010didl\u00e1. Tie v\u0161ak pod svetlom filmov\u00fdch kamier vyzerali neprirodzene \u0165a\u017eko a\u00a0herci p\u00f4sobili, akoby mali na tv\u00e1ri \u017eltkast\u00fa ko\u017een\u00fa masku. Nov\u00fd make-up Flexible Greasepaint od Maxa Factora bol v\u00fdrazne \u013eah\u0161\u00ed a hercov nijako neobmedzoval v\u00a0mimike. St\u00e9 narodeniny prelomov\u00e9ho l\u00ed\u010didla spolo\u010dnos\u0165 Max Factor osl\u00e1vila pozoruhodn\u00fdmi lookmi najvplyvnej\u0161\u00edch \u017eensk\u00fdch post\u00e1v filmovej hist\u00f3rie, ktor\u00e9 stv\u00e1rnila m\u00faza zna\u010dky, americk\u00e1 here\u010dka Gwyneth Paltrow.<\/em><\/p>\n

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V\u00a0kampani 100 rokov glamouru Max Factor vystupuje Gwyneth Paltrow v\u00a0\u00falohe najikonickej\u0161\u00edch kr\u00e1sok minul\u00e9ho storo\u010dia. P\u00e4\u0165 nezabudnute\u013en\u00fdch vzh\u013eadov v\u00a0\u0161t\u00fdle Marilyn Monroe, Audrey Hepburn, Brigitte Bardot, Farah Fawcett a\u00a0Madonny m\u00e1 in\u0161pirova\u0165 \u017eeny na celom svete – pri l\u00ed\u010den\u00ed nielen toho, \u010do je trendy dnes, ale aj lookov, ktor\u00e9 pretrvali nieko\u013eko desa\u0165ro\u010d\u00ed. Predstavujeme tri z\u00a0nich.<\/p>\n

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\"111214-max-factor-embed-480\"<\/a><\/p>\n

Ikona \u0161t\u00fdlu: Marilyn Monroe <\/strong><\/p>\n

Obdobie:<\/strong> 40. roky<\/strong><\/p>\n

In\u0161pir\u00e1cia Marilyn Monroe: <\/strong>Najv\u00e4\u010d\u0161\u00ed sex symbol filmov\u00e9ho pl\u00e1tna. V\u00a0dejin\u00e1ch filmu sn\u00e1\u010f neexistuje here\u010dka, ktorej vzh\u013ead by bol viac napodob\u0148ovan\u00fd. Vyna\u0161la dokonale studen\u00fa \u201ebielu\u201c farbu vlasov a v\u010faka nej sa stala kultovou.<\/p>\n

Gwyneth ako Marilyn: <\/strong>Pomocou make-upu Lasting Performance Foundation si vytvorte bezchybn\u00fa ple\u0165. Nan\u00e1\u0161ajte si ho pomocou \u0161tetca, pri\u010dom sa s\u00fastre\u010fte na T-z\u00f3nu a probl\u00e9mov\u00e9 miesta, aby ple\u0165 p\u00f4sobila hladko a dokonale a nechala prehovori\u0165 o\u010di a pery. Bezchybn\u00fa ple\u0165 zafixujte p\u00fadrom Cr\u00e8me Puffv odtieniTranslucent. O\u010di by mali p\u00f4sobi\u0165 neutr\u00e1lne, v\u0161etok d\u00f4raz patr\u00ed riasam. Tento vzh\u013ead sa nezaob\u00edde bez objemn\u00fdch rias, ktor\u00e9 p\u00f4sobia prec\u00edzne zv\u00fdraznen\u00e9 a\u00a0uhladen\u00e9. Pou\u017eite \u010diernu maskaru Clump Defy Mascara, nan\u00e1\u0161ajte ju \u00a0v\u00a0nieko\u013ek\u00fdch vrstv\u00e1ch a\u00a0s\u00fastre\u010fte sa na riasy pri vonkaj\u0161\u00edch k\u00fatikoch o\u010d\u00ed. Pery or\u00e1mujte a\u00a0potom aj vypl\u0148te r\u00fa\u017eom Colour Elixir Lipstickv odtieniBewitching Coral. Pre prec\u00edznu aplik\u00e1ciu pou\u017eite tenk\u00fd \u0161tetec a\u00a0farebn\u00fa intenzitu budujte postupne, aby boli va\u0161e pery s\u00fdte a\u00a0naplnen\u00e9 farbou.<\/p>\n

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Ikona \u0161t\u00fdlu Audrey Hepburn<\/strong><\/p>\n

Obdobie:<\/strong> 50.<\/strong> roky<\/strong><\/p>\n

In\u0161pir\u00e1cia Audrey Hepburn:<\/strong> Symbol elegancie, ktor\u00fd nav\u017edy ovplyvnil svet m\u00f3dy. D\u00f4kaz toho, \u017ee v Hollywoode sa m\u00f4\u017ee presadi\u0165 aj here\u010dka s ploch\u00fdm hrudn\u00edkom a chlap\u010denskou postavou. \u010cierny rol\u00e1k, baler\u00ednky, capri nohavice alebo mal\u00e9 \u010dierne a drdol vy\u010desan\u00fd dohora sa stali jej pozn\u00e1vac\u00edm znamen\u00edm.<\/p>\n

Gwyneth ako Audrey:<\/strong> Za\u010dnite vytvoren\u00edm dokonal\u00e9ho z\u00e1kladu pre va\u0161e l\u00ed\u010denie, a to nanesen\u00edm make-upu FaceFinity All Day Flawless 3-in-1 Foundation. Pre eleganciu \u00e1\u00a0la 50. roky, ktor\u00fa zosob\u0148ovala Audrey Hepburn, mus\u00ed by\u0165 obo\u010die pln\u00e9 a\u00a0v\u00fdrazn\u00e9. Najprv ho pre\u010de\u0161te, n\u00e1sledne ho zv\u00fdraznite ceruzkou na obo\u010die. Obo\u010die dokres\u013eujte v\u017edy kr\u00e1tkymi \u0165ahmi v\u00a0smere prirodzen\u00e9ho rastu. Charakteristick\u00fd vzh\u013ead 50. rokov dosiahnete aplik\u00e1ciou \u010diernej linky Colour X-pert Eyeliner. Linka by mala by\u0165 hrub\u00e1 a\u00a0mala by presahova\u0165 vonkaj\u0161ie k\u00fatiky o\u010d\u00ed s\u00a0jemn\u00fdm zato\u010den\u00edm dohora. P\u00f4vab o\u010d\u00ed dotvorte dvomi vrstvami objemovej maskary Masterpiece Max v\u00a0\u010diernom odtieni.
\nIkona \u0161t\u00fdlu: Farah Fawcett<\/strong><\/p>\n

Obdobie:<\/strong> 70. roky<\/strong><\/p>\n

In\u0161pir\u00e1cia Farrah Fawcett:<\/strong> Jedna z\u00a0troch Charlieho anjelov vo filmu z\u00a0roku 1976, ktor\u00fd ju presl\u00e1vil. Jej \u00fa\u010des so stup\u0148ovito zostrihan\u00fdmi vlasmi, vyf\u00fakan\u00fdmi a vo\u013ene vej\u00facimi vlasmi po ramen\u00e1 sa pova\u017euje za naj\u00faspe\u0161nej\u0161iu vlasov\u00fa kre\u00e1ciu v\u00a0dejin\u00e1ch filmu – p\u00f4sobil \u0161portovo, z\u00e1rove\u0148 v\u0161ak ve\u013emi sexi.<\/p>\n

Gwyneth ako Farah:<\/strong>Z\u00e1kladom je svie\u017ea ple\u0165, ktor\u00e1 p\u00f4sob\u00ed hladk\u00fdm matn\u00fdm dojmom a\u00a0vych\u00e1dza z\u00a0nej jemn\u00e1 \u017eiarivos\u0165. Pre tento \u00fa\u010del pou\u017eite make-up Whipped Cr\u00e8me Foundation, ktor\u00fd si m\u00f4\u017eete nanies\u0165 \u0161tetcom, alebo penov\u00fdm aplik\u00e1torom. Zlo\u017eenie make-upu predstavuje perfektn\u00fa rovnov\u00e1hu medzi matn\u00fdm a\u00a0\u017eiariv\u00fdm, poskytuje pleti pln\u00e9 a\u00a0rovnomern\u00e9 krytie pripom\u00ednaj\u00face ple\u0165 \u00e9ry 70. rokov. Dominanciou tohto vzh\u013eadu s\u00fa bronzov\u00e9 l\u00ed\u010dka so zv\u00fdraznen\u00fdmi l\u00edcnymi kos\u0165ami vo v\u00fdraznom diskot\u00e9kovom efekte.V\u00a0kontraste k\u00a0l\u00ed\u010dkam oble\u010dte o\u010di do medenej expl\u00f3zie tie\u0148ov, pri\u010dom pery by mali\u017eiari\u0165 hrejiv\u00fdmi t\u00f3nmi.<\/p>\n

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Caroline Barnes<\/strong><\/p>\n

Viz\u00e1\u017eistka Max Factor:\u201eNa m\u0148a najviac zap\u00f4sobila Farrah Fawcett zo 70. rokov. To bola ve\u013ek\u00e1 doba zmien v l\u00ed\u010den\u00ed, zrodenia kr\u00e1sy slnkom zafarbenej bronzovej pleti. Zbo\u017e\u0148ujem farebn\u00e9 kovov\u00e9 odtiene, ktor\u00e9 sa vo ve\u013ekom pou\u017e\u00edvali na pery, o\u010di a\u00a0l\u00edca.\u201c<\/p>\n

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Max Factor<\/strong><\/p>\n

Dodnes ho pova\u017euj\u00fa za priekopn\u00edka kozmetick\u00e9ho priemyslu. Pr\u00e1ve on v\u00a020. rokoch minul\u00e9ho storo\u010dia po prv\u00fdkr\u00e1t pou\u017eil slovo make-up. Narodil sa 5. augusta 1872 v\u00a0po\u013eskom meste Lod\u017e (v\u00a0tom \u010dase patrilo k\u00a0Rusku). Vyu\u010dil sa umeniu tvorby parochn\u00ed a\u00a0p\u00f4sobil ako vl\u00e1senk\u00e1r a\u00a0mask\u00e9r vo ve\u013ekom c\u00e1rskom balete v\u00a0Rusku, popritom vlastnil obchod s\u00a0v\u00fdrobkami na vlasy a\u00a0kr\u00e1su. Na podnet brata a\u00a0str\u00fdka, emigrantov v Amerike, pri\u0161iel do USA, kde mal pred\u00e1va\u0165 vlasov\u00e9 pr\u00edpravky a\u00a0kozmetiku na svetovom ve\u013etrhu v St. Louis (Missouri). V\u00a0St. Louis napokon pobudol \u0161tyri roky a potom sa pres\u0165ahoval do Los Angeles, kde za\u010dal spolupracova\u0165 s\u00a0filmov\u00fdmi ateli\u00e9rmi, ktor\u00e9 boli s\u00edce e\u0161te v\u00a0plienkach, o\u00a0to sk\u00f4r v\u0161ak potrebovali kvalitn\u00e9 l\u00ed\u010didl\u00e1. A\u00a0\u0161ikovn\u00fd po\u013esk\u00fd emigrant sa chopil svojej historickej \u0161ance: stal sa prv\u00fdm v\u00fdrobcom dekorat\u00edvnej kozmetiky, \u0161peci\u00e1lne ur\u010denej pre filmov\u00e9 pl\u00e1tno! Flexible Greasepaint (vyn\u00e1jden\u00fd v\u00a0roku 1914) bol prv\u00fd make-up ur\u010den\u00fd pre nakr\u00facanie a\u00a0herci si nevedeli vynachv\u00e1li\u0165 jeho zlo\u017eenie, v\u00fdrazne \u013eah\u0161ie a\u00a0menej mastn\u00e9 v porovnan\u00ed s ostatn\u00fdmi make-upmi.<\/p>\n

Max Factor v\u00a0skr\u00e1\u0161\u013euj\u00facom priemysle stvoril aj \u010fal\u0161ie inov\u00e1cie. V\u00a0roku 1916 predstavil o\u010dn\u00e9 tiene a\u00a0ceruzku na obo\u010die. Oba produkty, predt\u00fdm dostupn\u00e9 len pre divadeln\u00e9 pou\u017eitie, spr\u00edstupnil aj \u017een\u00e1m mimo filmov\u00e9ho priemyslu. Ke\u010f si toti\u017e \u017eeny za\u010dali v\u0161\u00edma\u0165, ak\u00e9 kr\u00e1sne a\u00a0o\u010daruj\u00face postavy sa zjavuj\u00fa vo filmoch, \u010doraz viac samy t\u00fa\u017eili po takom vzh\u013eade. Aby vyhovel ich po\u017eiadavke, predstavil Max Factor v\u00a0roku 1920 prv\u00fa l\u00edniu make-upov pre verejnos\u0165 – High Society Make-Up. L\u00ednia mala luxusn\u00fd dizajn a\u00a0vych\u00e1dzala z\u00a0pravidla farebnej harm\u00f3nie, aby \u017een\u00e1m umo\u017enila vybra\u0165 si ide\u00e1lny odtie\u0148 make-upu s\u00a0oh\u013eadom na ich prirodzen\u00e9 farby. L\u00ednia obsahovala make-up, p\u00fader, vlhk\u00fd aj such\u00fd r\u00fa\u017e na pery, kr\u00e9mov\u00e9 o\u010dn\u00e9 tiene, ceruzky na o\u010di i\u00a0obo\u010die a\u00a0korektor.<\/p>\n

V\u00a0roku 1928 Max Factor predstavil svetu v\u00f4bec prv\u00fa pom\u00e1du na pery a\u00a0nazval ju Lip Pomade (nesk\u00f4r Lip Gloss). Poskytovala per\u00e1m o\u010daruj\u00facu \u017eiarivos\u0165 a\u00a0filmov\u00e9 here\u010dky ju pou\u017e\u00edvali pre dosiahnutie \u0161\u0165avnat\u00e9ho vzh\u013eadu, \u010do ve\u013emi ocenili, ke\u010f\u017ee dovtedy si pery museli neust\u00e1le oblizova\u0165, aby p\u00f4sobili \u0161\u0165avnato,\u00a0vlhko. V\u00a0roku 1935 si Max Factor nechal patentova\u0165 Pan Cake make-up, \u0161peci\u00e1lne vyvinut\u00fd pre farebn\u00fd film. Bez korekt\u00edvneho make-upu sa toti\u017e tv\u00e1re hercov na filmovom pl\u00e1tne farbili na oran\u017eovo-\u010derveno, ba\u00a0niekedy dokonca na modro.<\/p>\n

V\u00a0roku 1958 zna\u010dka Max Factor predstavila prv\u00fa maskaru, ktor\u00e1 sa na riasy aplikovala pomocou vytvarovanej pali\u010dky z\u00a0tuby. Na prelome tis\u00edcro\u010d\u00ed sa zaskvela op\u00e4\u0165 ako \u201eprv\u00e1\u201c – ke\u010f uviedla na trh Lipfinity, dlhotrv\u00e1cny r\u00fa\u017e a\u00a0lesk v\u00a0jednom. V rokoch 2006 –\u00a02008 sa na svete ka\u017ed\u00fdch dev\u00e4\u0165 sek\u00fand predal jeden tento r\u00fa\u017e.<\/p>\n

Max Factor \u010dasto hovorieval, \u017ee cel\u00fd \u017eivot sa sna\u017eil n\u00e1js\u0165 dokonal\u00fa kr\u00e1su, pri\u010dom jedn\u00fdm dychom skromne dod\u00e1val, \u017ee sa mu to asi nikdy nepodar\u00ed… Svoj\u00edm kozmetick\u00fdm imp\u00e9riom, ktor\u00e9 vybudoval, sa v\u0161ak o\u00a0to prinajmen\u0161om pok\u00fasil.<\/p>\n

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Simonetta Zalov\u00e1<\/p>\n

foto arch\u00edv Max Factor<\/p>\n

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    P\u00edsal sa rok 1914 a Max Factor vyna\u0161iel make-up \u0161peci\u00e1lne ur\u010den\u00fd pre filmov\u00e9 pl\u00e1tno. Dovtedy hollywoodski filmov\u00ed herci pou\u017e\u00edvali na \u00fapravu tv\u00e1re divadeln\u00e9 l\u00ed\u010didl\u00e1. Tie v\u0161ak pod svetlom filmov\u00fdch kamier vyzerali neprirodzene \u0165a\u017eko a\u00a0herci p\u00f4sobili, akoby mali na tv\u00e1ri \u017eltkast\u00fa ko\u017een\u00fa masku. Nov\u00fd make-up Flexible Greasepaint od Maxa Factora bol v\u00fdrazne \u013eah\u0161\u00ed a […]<\/p>\n","protected":false},"author":3,"featured_media":522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,21],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kozmetika","category-november-2014"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":3,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"predecessor-version":[{"id":3409,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/521\/revisions\/3409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/522"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}