{"id":6817,"date":"2019-07-15T09:11:54","date_gmt":"2019-07-15T07:11:54","guid":{"rendered":"http:\/\/www.miaumagazin.sk\/home\/?p=6817"},"modified":"2019-07-15T09:11:54","modified_gmt":"2019-07-15T07:11:54","slug":"natalia-pazicka-expertka-na-zhmotnovanie-veci","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/natalia-pazicka-expertka-na-zhmotnovanie-veci\/","title":{"rendered":"Nat\u00e1lia Pa\u017eick\u00e1 – Expertka na zhmot\u0148ovanie vec\u00ed"},"content":{"rendered":"

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Od \u0161trn\u00e1stich rokov modelka, stylistka, v\u00e1\u0161niv\u00e1 n\u00e1kupn\u00e1 mania\u010dka a\u00a0\u0161tudentka m\u00f3dy na prest\u00ed\u017enej \u0161kole v\u00a0Amsterdame si takmer pred rokom v\u00a0nen\u00e1padnom tmavom tri\u010dku a\u00a0d\u017e\u00ednsoch sadla pred kameru, aby nakr\u00fatila video. Video so z\u00e1videniahodnou sledovanos\u0165ou, ktor\u00e9 vo vod\u00e1ch internetu rozb\u00farilo priam ide\u00e1lne surfersk\u00e9 vlny. Odha\u013euje v\u00a0\u0148om fakty o\u00a0fast fashion, o zahlten\u00ed plan\u00e9ty plastmi a\u00a0o \u010fal\u0161\u00edch skuto\u010dnostiach, ktor\u00e9 jej obr\u00e1tili \u017eivot naruby. Nejde len o\u00a0slov\u00e1, Nat\u00e1lia Pa\u017eick\u00e1 chce \u00eds\u0165 pr\u00edkladom svojimi \u010dinmi. Jej mottom sa stalo #everyindividualmatters – z\u00e1le\u017e\u00ed na ka\u017edom z\u00a0n\u00e1s. \u201eOdkedy som za\u010dala od seba, ovplyvnila som \u010fal\u0161ie tis\u00edcky \u013eud\u00ed. Teraz tie tis\u00edcky ovplyv\u0148uj\u00fa svoje okolie a to zasa svoje. V\u017edy to predsa mus\u00ed niek\u00fdm za\u010da\u0165,\u201c mysl\u00ed si influencerka, ktor\u00e1 vyu\u017eila svetl\u00e1 reflektorov soci\u00e1lnych m\u00e9di\u00ed, aby motivovala \u013eud\u00ed k zodpovedn\u00e9mu spr\u00e1vaniu k\u00a0na\u0161ej plan\u00e9te.<\/em><\/p>\n

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\"\"<\/a>1. \u010co v\u00e1s priviedlo k tomu, \u017ee ste sa za\u010dali intenz\u00edvne zauj\u00edma\u0165 o z\u00fafal\u00fd stav na\u0161ej plan\u00e9ty?<\/strong><\/p>\n

Bola som obrovsk\u00e1 milovn\u00ed\u010dka m\u00f3dy, to je aj d\u00f4vod, pre\u010do som sa rozhodla \u0161tudova\u0165 m\u00f3du v Amsterdame. Po\u010das \u00favodn\u00e9ho t\u00fd\u017ed\u0148a n\u00e1m v \u0161kole pustili dokument The True Cost o pravdivej cene lacn\u00e9ho oble\u010denia, ktor\u00fdm si t\u00fd\u017ede\u0148 \u010do t\u00fd\u017ede\u0148 pln\u00edme \u0161atn\u00edky. Ani vo sne by mi nenapadlo, \u017ee situ\u00e1cia m\u00f4\u017ee by\u0165 tak\u00e1 kritick\u00e1. Ak sa \u010dlovek za\u010dne zauj\u00edma\u0165 o jeden probl\u00e9m v oblasti ekol\u00f3gie, pochop\u00ed, \u017ee v\u0161etky \u010fal\u0161ie s\u00fa prepojen\u00e9 a ani nevie, kde za\u010da\u0165. St\u00e1le neviem pochopi\u0165, pre\u010do sa o tom nerozpr\u00e1va viac. Naozaj n\u00e1m je v\u0161etk\u00fdm jedno, \u017ee na\u0161e oble\u010denie \u0161ij\u00fa deti a \u017eeny n\u00faten\u00e9 k pr\u00e1ci a kv\u00f4li r\u00f4znym chemik\u00e1li\u00e1m prich\u00e1dzaj\u00fa o zdravie? Nehovoriac o tom, \u017ee nesk\u00f4r sa tieto chemik\u00e1lie nosen\u00edm dost\u00e1vaj\u00fa aj do n\u00e1s. A to v\u0161etko je v na\u0161om svete leg\u00e1lne. Sna\u017e\u00edm sa pozdvihn\u00fa\u0165 povedomie o t\u00fdchto probl\u00e9moch, lebo iniciat\u00edva k zmene mus\u00ed pr\u00eds\u0165 od n\u00e1s – be\u017en\u00fdch \u013eud\u00ed. Tieto firmy a zna\u010dky funguj\u00fa len a len v\u010faka na\u0161im peniazom, preto sa mus\u00edme spr\u00e1vne rozhodn\u00fa\u0165, ako ich minieme.<\/p>\n

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2.Ako vyzeral v\u00e1\u0161 \u017eivot predt\u00fdm, ne\u017e sa v\u00e1m hodnoty prevr\u00e1tili hore nohami?<\/strong><\/p>\n

Bola som typick\u00fd konzument. St\u00e1le som svoj \u0161atn\u00edk plnila nov\u00fdm a nov\u00fdm oble\u010den\u00edm a nikdy som nemala dos\u0165. Milovala som z\u013eavy a v\u00fdpredaje. Nikdy som sa nezam\u00fd\u0161\u013eala nad t\u00fdm, \u017ee by moje spr\u00e1vanie mohlo niekomu \u0161kodi\u0165, nemala som dostatok inform\u00e1ci\u00ed. Teraz u\u017e viem, tak sa sna\u017e\u00edm \u017ei\u0165 zodpovedne – nenakupujem vo fast fashion re\u0165azcoch, nejem m\u00e4so, \u00faplne som pre\u0161la na pr\u00edrodn\u00fa kozmetiku… Len ke\u010f m\u00e1 \u010dlovek dos\u0165 inform\u00e1ci\u00ed, m\u00f4\u017ee kona\u0165. Preto si mysl\u00edm, \u017ee je d\u00f4le\u017eit\u00e9 o t\u00fdchto t\u00e9mach rozpr\u00e1va\u0165.<\/p>\n

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3.\u010eakujem, nepros\u00edm – povedali ste to u\u017e niektor\u00fdm zna\u010dk\u00e1m, ktor\u00e9 v\u00e1s chceli zl\u00e1ka\u0165 na spolupr\u00e1cu kopou dar\u010dekov? <\/strong><\/p>\n

\u00c1no, mala som p\u00f4vodne blog, ktor\u00fd sa t\u00fdkal m\u00f3dy a v tom obdob\u00ed som spolupracovala s m\u00f3dnymi zna\u010dkami. Odkedy som si pred dva a\u00a0pol rokmi povedala, \u017ee si v\u00a0obchodoch s\u00a0r\u00fdchlou m\u00f3dou ni\u010d nek\u00fapim, tak som automaticky preru\u0161ila aj tieto spolupr\u00e1ce. Naopak, celkom akt\u00edvne sa venujem \u0161\u00edreniu inform\u00e1ci\u00ed o konkr\u00e9tnych m\u00f3dnych zna\u010dk\u00e1ch a ich praktik\u00e1ch. Odmietam v\u00e4\u010d\u0161inu spolupr\u00e1c, hoci ide o pekn\u00e9 peniaze. Spolupracujem len so zna\u010dkami, ktor\u00e9 sa sna\u017eia robi\u0165 veci inak a t\u00fdch je pomerne m\u00e1lo, no nevad\u00ed mi to. Chcem by\u0165 k \u013eu\u010fom \u00faprimn\u00e1, chcem, aby m\u00f4j \u00fa\u010det bol prim\u00e1rne o vzdel\u00e1van\u00ed a nie o platen\u00fdch reklam\u00e1ch.<\/p>\n

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4.Kde \u010derp\u00e1te in\u0161pir\u00e1ciu na svoje pozit\u00edvne zmeny? <\/strong><\/p>\n

In\u0161piruj\u00fa ma \u013eudia, ktor\u00ed ma sleduj\u00fa. V\u017edy, ke\u010f n\u00e1jdu nejak\u00fd zauj\u00edmav\u00fd \u010dl\u00e1nok alebo video, po\u0161l\u00fa mi ho a n\u00e1sledne ho zdie\u013eam \u010falej. Bav\u00ed ma na tieto t\u00e9my \u010d\u00edta\u0165 r\u00f4znu literat\u00faru a \u010dl\u00e1nky. Najrad\u0161ej m\u00e1m Independent a\u00a0Guardian, moment\u00e1lne \u010d\u00edtam Slave To Fashion od Safie Minney. Motivuje ma predstava, ko\u013eko utrpenia a \u017eivotov vieme udr\u017eate\u013en\u00fdm \u017eivotn\u00fdm \u0161t\u00fdlom zachr\u00e1ni\u0165.<\/p>\n

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5.Pekn\u00e9 diev\u010dat\u00e1 to vraj maj\u00fa \u013eah\u0161ie. S\u00fahlas\u00edte?<\/strong><\/p>\n

Z\u00e1le\u017e\u00ed kde a v \u010dom. Osobne som to brala ako nev\u00fdhodu. Na strednej \u0161kole ma kv\u00f4li tomu u\u010dite\u013eky \u0161ikanovali a m\u00e1m pocit, \u017ee v\u017edy v\u0161ade a v\u0161etk\u00fdm mus\u00edm dokazova\u0165, \u017ee nie\u010do viem, lebo na prv\u00fd poh\u013ead ma hne\u010f ods\u00fadia ako pekn\u00fa blond\u00ednku. Tak\u017ee niekedy \u013eah\u0161ie, niekedy \u0165a\u017e\u0161ie. V\u0161etko m\u00e1 svoje za aj proti.<\/p>\n

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\"\"<\/a>6.Ako sa z v\u00e1s stala modelka?<\/strong><\/p>\n

Nieko\u013eko rokov som sa akt\u00edvne venovala volejbalu. Tu ma objavila skautka pracuj\u00faca pre modelingov\u00fa agent\u00faru. Mala som 14 rokov a v p\u00e4tn\u00e1stich som prv\u00fdkr\u00e1t vycestovala do Barcelony. Modeling je pr\u00e1ca ako z in\u00e9ho sveta. V\u010faka nemu som mala mo\u017enos\u0165 stretn\u00fa\u0165 mnoho zn\u00e1mych \u013eud\u00ed vr\u00e1tane Lionela Messiho alebo vy\u0161plha\u0165 sa na sopku Fuji v Tokiu, v\u010faka ktorej je Japonsko zn\u00e1me ako krajina vych\u00e1dzaj\u00faceho slnka. S\u00fa to z\u00e1\u017eitky na cel\u00fd \u017eivot. Modelingu sa st\u00e1le venujem, no kv\u00f4li \u0161kole a \u010fal\u0161\u00edm aktivit\u00e1m u\u017e ani z\u010faleka nie tak akt\u00edvne.<\/p>\n

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7.Modeling v\u00e1m tie\u017e otvoril o\u010di…<\/strong><\/p>\n

V\u010faka nemu som pojala prv\u00e9 podozrenie, \u017ee m\u00f3da nie je \u00faplne v poriadku. Precestovala som ve\u013ea kraj\u00edn, v \u010c\u00edne sme mali v\u0161etky kastingy priamo v tov\u00e1r\u0148ach. Niekedy n\u00e1s pustili dnu a pre\u0161li sme okolo zamestnancov, niekedy nie. Videla som hrozn\u00e9 pracovn\u00e9 podmienky, ne\u013eudsk\u00e9 prostredie, zdieranie chudobn\u00fdch a det\u00ed. A podmienky vo fabrik\u00e1ch, kde n\u00e1m nebolo povolen\u00e9 \u00eds\u0165 dnu, s\u00fa e\u0161te omnoho hor\u0161ie.<\/p>\n

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8.Harpya, netvor s telom supa a tv\u00e1rou \u017eeny, symbol nen\u00e1sytnej chamtivosti. Ako by to v\u00a0dne\u0161nom svete vyzeralo, keby sa t\u00e1to b\u00e1jna postava stelesnila?<\/strong><\/p>\n

Mysl\u00edm si, \u017ee nemus\u00edme \u010daka\u0165 na pr\u00edchod b\u00e1jnej postavy, preto\u017ee \u013eud\u00ed pohlten\u00fdch konzumom tu m\u00e1me mnoho. Ke\u010f pozer\u00e1m na Youtube r\u00f4zne influencerky, ktor\u00e9 ukazuj\u00fa, ak\u00e9 mno\u017estvo vec\u00ed si za jeden de\u0148 k\u00fapili, je mi a\u017e \u0165a\u017eko. Hlavne ke\u010f potom vid\u00edte, \u017ee ich sleduje nieko\u013eko mili\u00f3nov \u013eud\u00ed.<\/p>\n

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9.Kto alebo \u010do rob\u00ed influencerom zl\u00e9 meno?<\/strong><\/p>\n

\u013dudia sa na tento pojem st\u00e1vaj\u00fa u\u017e alergick\u00ed a \u00faplne tomu rozumiem. Dnes sa stane influencerom v podstate ka\u017ed\u00fd, kto m\u00e1 nad desa\u0165tis\u00edc sledovate\u013eov, a tak\u00fdch \u013eud\u00ed s\u00fa tis\u00edce. Smutn\u00e9 v\u0161ak je, \u017ee nie ka\u017ed\u00fd m\u00e1 v pl\u00e1ne odovzda\u0165 svetu nie\u010do zmyslupln\u00e9 alebo prospe\u0161n\u00e9, ale vyu\u017e\u00edva to len na platen\u00e9 spolupr\u00e1ce. Som v\u010fa\u010dn\u00e1, \u017ee ma \u013eudia sleduj\u00fa, preto\u017ee spolu sme schopn\u00ed zmeni\u0165 omnoho viac, ako keby som veci rie\u0161ila len v r\u00e1mci svojich dom\u00e1cich kruhov.<\/p>\n

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10.D\u00e1 sa z\u00a0toho na Slovensku vy\u017ei\u0165? <\/strong><\/p>\n

Ur\u010dite d\u00e1. Ja sa ve\u013emi ner\u00e1tam za influencera, ktor\u00fd si na seba zarob\u00ed, ke\u010f\u017ee firmy, s ktor\u00fdmi spolupracujem, ve\u013ek\u00e9 financie na marketing nemaj\u00fa. St\u00e1le som \u0161tudentka a \u0161t\u00fadium mi zaber\u00e1 90 % \u010dasu. Vo\u013eno venujem aktivit\u00e1m na soci\u00e1lnych m\u00e9di\u00e1ch. Takto si popri \u0161kole viem zarobi\u0165 na vreckov\u00e9 a m\u00f4\u017eem sa venova\u0165 pr\u00e1ve ekologickej osvete a nie brig\u00e1de.<\/p>\n

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Zuzana Zimmermannov\u00e1<\/p>\n

foto arch\u00edv Nat\u00e1lie Pa\u017eickej<\/p>\n

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Cel\u00fd rozhovor si pre\u010d\u00edtate v\u00a0letnom dvoj\u010d\u00edsle MIAU (2019)<\/em><\/p>\n

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  Od \u0161trn\u00e1stich rokov modelka, stylistka, v\u00e1\u0161niv\u00e1 n\u00e1kupn\u00e1 mania\u010dka a\u00a0\u0161tudentka m\u00f3dy na prest\u00ed\u017enej \u0161kole v\u00a0Amsterdame si takmer pred rokom v\u00a0nen\u00e1padnom tmavom tri\u010dku a\u00a0d\u017e\u00ednsoch sadla pred kameru, aby nakr\u00fatila video. Video so z\u00e1videniahodnou sledovanos\u0165ou, ktor\u00e9 vo vod\u00e1ch internetu rozb\u00farilo priam ide\u00e1lne surfersk\u00e9 vlny. Odha\u013euje v\u00a0\u0148om fakty o\u00a0fast fashion, o zahlten\u00ed plan\u00e9ty plastmi a\u00a0o \u010fal\u0161\u00edch skuto\u010dnostiach, ktor\u00e9 […]<\/p>\n","protected":false},"author":3,"featured_media":6818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,78],"tags":[],"class_list":["post-6817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etc","category-leto-2019"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/6817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=6817"}],"version-history":[{"count":3,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/6817\/revisions"}],"predecessor-version":[{"id":6823,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/6817\/revisions\/6823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/6818"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=6817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=6817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=6817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}