{"id":9013,"date":"2021-07-20T10:34:00","date_gmt":"2021-07-20T08:34:00","guid":{"rendered":"http:\/\/www.miaumagazin.sk\/home\/?p=9013"},"modified":"2021-07-20T10:34:00","modified_gmt":"2021-07-20T08:34:00","slug":"natalia-selvekova-krasna-plet-je-vysledkom-trpezlivej-dlhodobej-starostlivosti","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/natalia-selvekova-krasna-plet-je-vysledkom-trpezlivej-dlhodobej-starostlivosti\/","title":{"rendered":"Nat\u00e1lia Selvekov\u00e1 – Kr\u00e1sna ple\u0165 je v\u00fdsledkom trpezlivej dlhodobej starostlivosti"},"content":{"rendered":"

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Za ostatn\u00fd rok sa viac ako za v\u0161etky predch\u00e1dzaj\u00face, po\u010das ktor\u00fdch Nat\u00e1lia Selvekov\u00e1, majite\u013eka kliniky kr\u00e1sy ENVY a\u00a0kozmetickej zna\u010dky ENVY Therapy\u00ae<\/sup> p\u00f4sob\u00ed v\u00a0beauty biznise, nau\u010dila, \u017ee pre Slovenky je kr\u00e1sa a\u00a0t\u00fa\u017eba po nej prirodzen\u00e1. Ve\u013ek\u00e1 migr\u00e1cia klientov z\u00a0kamenn\u00fdch drog\u00e9ri\u00ed, lek\u00e1rn\u00ed, kozmetick\u00fdch sal\u00f3nov \u010di ordin\u00e1ci\u00ed dermatol\u00f3gov otvorila dvere zdokona\u013eovaniu dom\u00e1cich rut\u00edn a priviedla home spa na \u00faplne in\u00fa \u00farove\u0148.<\/em><\/p>\n

\u00a0<\/strong><\/p>\n

\"\"<\/a>Ste majite\u013ekou siete klin\u00edk kr\u00e1sy ENVY. S\u00a0t\u00edmom dermatol\u00f3gov ste vyvinuli kozmetick\u00fd rad ENVY Therapy\u00ae<\/sup>, ktor\u00fd je za \u0161tyri roky p\u00f4sobenia na trhu ve\u013emi \u00faspe\u0161n\u00fd. Ako vznikol?
\n<\/strong>Ve\u013emi prirodzene: z\u00a0potrieb mojej vlastnej nedokonalej pleti, z\u00a0datab\u00e1zy tis\u00edcov klientov, ktor\u00fa sme poctivo od za\u010diatku p\u00f4sobenia kliniky budovali a\u00a0z\u00a0t\u00fa\u017eby vytvori\u0165 kozmetick\u00fd brand, ktor\u00fd bude v\u00a0prvom rade efekt\u00edvny, teda bude pom\u00e1ha\u0165. In\u00e9 n\u00e1lepky ako \u201e100 % pr\u00edrodn\u00fd\u201c, \u201evyroben\u00e9 na Slovensku\u201c, at\u010f. s\u00fa druhorad\u00e9. D\u00e1vame si z\u00e1le\u017ea\u0165 na v\u00fdrobe, obaloch, pr\u00edbalov\u00fdch inform\u00e1ci\u00e1ch, testovan\u00ed prototypov. Nem\u00e1me deadliny, von ideme a\u017e vtedy, ke\u010f sme spokojn\u00ed. Pri ENVY Therapy\u00ae<\/sup> v\u0161etko stoj\u00ed a\u00a0pad\u00e1 na zlo\u017een\u00ed produktov. Kombinujeme v\u00a0nich patentovan\u00e9 l\u00e1tky s vedecky potvrdenou \u00fa\u010dinnos\u0165ou s organick\u00fdmi surovinami v naj\u010distej\u0161ej forme, bez chemick\u00fdch l\u00e1tok – silik\u00f3nov, parab\u00e9nov, GMO, farb\u00edv, tox\u00ednov a parfumov.<\/p>\n

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Tak\u00e1to kombin\u00e1cia sama o\u00a0sebe zaru\u010duje \u00fa\u010dinnos\u0165 kr\u00e9mu, s\u00e9ra, masky?<\/strong><\/p>\n

E\u0161te je za t\u00fdm \u010fal\u0161ia matrixov\u00e1 hlavica v\u00a0s\u00favislosti s\u00a0typom a\u00a0stavom poko\u017eky. Typy plet\u00ed sme rozdelili do \u0161tyroch radov: Brightening, Hydrating, Clearing, Antiaging, pod\u013ea naj\u010dastej\u0161\u00edch probl\u00e9mov klientok. D\u00f4le\u017eit\u00e9 bolo pokry\u0165 rie\u0161enie probl\u00e9mov poko\u017eky, ktor\u00e9 s\u00fa spojen\u00e9 s\u00a0pigment\u00e1ciami, suchou ple\u0165ou, sklonom k\u00a0akn\u00e9 a starnut\u00edm. V\u00a0z\u00e1kladn\u00fdch radoch vyr\u00e1bame produkty, ktor\u00e9 \u010doraz viac imituj\u00fa dermatologick\u00fd z\u00e1krok a\u00a0k\u00a0nim aj r\u00f4zne kozmetick\u00e9 pom\u00f4cky, \u010do v\u0161etk\u00fdch klientov ve\u013emi bav\u00ed a\u00a0d\u00e1va ich dom\u00e1cej rutine nov\u00fa silu. ENVY Therapy\u00ae<\/sup> je ur\u010dite efekt\u00edvnej\u0161ia ako pr\u00edrodn\u00e1 kozmetika, po ktorej je v\u00a0s\u00fa\u010dasnosti ve\u013ek\u00fd dopyt, ale jej \u00fa\u010dinok je minim\u00e1lny. Na druhej strane, tie\u017e funguje viac ako produkty ve\u013ek\u00fdch gigantov, ktor\u00e9 s\u00fa pln\u00e9 chemick\u00fdch zlo\u017eiek, poko\u017eke nie\u017ee pom\u00e1haj\u00fa, ale naopak \u0161kodia. Upozor\u0148ujeme klientov, aby sa oboznamovali so zlo\u017een\u00edm produktov, ktor\u00e9 pou\u017e\u00edvaj\u00fa, lebo aj nespr\u00e1vnou kombin\u00e1ciou jednotliv\u00fdch zlo\u017eiek vznikaj\u00fa mnoh\u00e9 probl\u00e9my. Beauty advisorky, dermatologi\u010dky, kozmeti\u010dky u\u00a0n\u00e1s s\u00fa v\u00a0tomto \u0161peci\u00e1lne vy\u0161kolen\u00e9 a\u00a0v\u017edy dobre poradia.<\/p>\n

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V\u0161etk\u00fdm, \u010do hovor\u00edte, potvrdzujete, \u017ee za kvalitn\u00fdm beauty brandom je cel\u00e1 veda…<\/strong><\/p>\n

Samozrejme, kr\u00e1sa je veda. Je n\u00e1m prirodzen\u00e9, \u017ee sk\u00fa\u0161ame, niekedy sa nech\u00e1me zl\u00e1ka\u0165 v\u00f4\u0148ou, inokedy cenou alebo v\u00fdbornou reklamou. Pozorujem v\u0161ak trend, \u017ee \u017eeny na Slovensku s\u00fa vzdelan\u00e9 a\u00a0zorientovan\u00e9 klientky. Spr\u00e1vame sa k\u00a0nim ako partnerk\u00e1m, nikdy nepred\u00e1vame ma\u010dku vo vreci, zlep\u0161ujeme na\u0161e slu\u017eby, hlavne na e-shope. Pridali sme do\u0148 poradkyne, \u201ebeauty advisorky\u201c. Niektor\u00e9 z\u00a0nich poch\u00e1dzaj\u00fa z\u00a0radov na\u0161ich klientok. Napr\u00edklad, mami\u010dka na materskej dovolenke m\u00f4\u017ee v\u010faka tejto poz\u00edcii pracova\u0165 z\u00a0domu, zvy\u0161uje sa jej sebavedomie i\u00a0neskor\u0161ia hodnota na trhu pr\u00e1ce a\u00a0my nemus\u00edme na n\u00e1bor pou\u017e\u00edva\u0165 agent\u00faru alebo reklamu. Tento syst\u00e9m funguje perfektne, osved\u010dil sa n\u00e1m a\u00a0potrebujeme viac \u013eud\u00ed.<\/p>\n

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ENVY Therapy\u00ae<\/sup> expanduje nielen v\u00a0r\u00e1mci \u013eudsk\u00e9ho potenci\u00e1lu, ale i\u00a0do zahrani\u010dia a\u00a0\u010do do objemu v\u00fdroby. Ak\u00e9 s\u00fa va\u0161e pl\u00e1ny a\u00a0v\u00edzie?<\/strong><\/p>\n

Na\u0161a firemn\u00e1 filozofia stoj\u00ed na dvoch pilieroch – prv\u00fdm je nepresta\u0165 sa stara\u0165 o\u00a0to, \u010do funguje a\u00a0nikdy si nemyslie\u0165, \u017ee nie\u010do p\u00f4jde u\u017e len samo. S\u00fastre\u010fujem sa na \u013eud\u00ed, s\u00a0ktor\u00fdmi pracujem, v\u0161etko s\u00fa to odborn\u00edci vo svojich profesi\u00e1ch. Mnoh\u00ed z\u00a0nich sa stali mojimi priate\u013emi alebo naopak – z\u00a0kamar\u00e1tov sa stali kolegovia. Druh\u00fd st\u013ap predstavuj\u00fa \u201ebaby steps\u201c, \u010di\u017ee celkom konzervat\u00edvny pr\u00edstup k\u00a0rozvoju a expanzii – finan\u010dne, logisticky aj \u013eudsky. Menej stresu d\u00e1va v\u00edzi\u00e1m s\u00edce dlh\u0161\u00ed \u010das na pretavenie do skuto\u010dnosti, ale aj viac priestoru na jednoduch\u00e9 u\u017e\u00edvanie si cel\u00e9ho procesu. Konkr\u00e9tne: na jese\u0148 predstav\u00edme mlad\u0161\u00ed, cenovo dostupnej\u0161\u00ed kozmetick\u00fd rad, sestru ENVY Therapy\u00ae<\/sup>, budujeme vlastn\u00fa v\u00fdrobn\u00fa halu a\u00a0v\u00a0Prahe chyst\u00e1me otvorenie kamenn\u00e9ho obchodu, kde bud\u00fa len na\u0161e produkty a\u00a0pon\u00fakneme aj kozmetick\u00e9 o\u0161etrenia. Okrem toho si, d\u00fafam, v\u0161etci u\u017eijeme pekn\u00e9 leto.<\/p>\n

\u00a0<\/strong><\/p>\n

Ak\u00e9 bude to va\u0161e?<\/strong><\/p>\n

Doba n\u00e1s nau\u010dila, \u017ee dlhodob\u00e9 pl\u00e1ny s\u00fa pre\u017eitkom. Mne to celkom vyhovuje, alebo som sa prisp\u00f4sobila, neviem. Leto sa nejako ve\u013emi nel\u00ed\u0161i od ostatn\u00e9ho obdobia a\u00a0budem sa sna\u017ei\u0165 o\u00a0spr\u00e1vny mix pr\u00e1ce a\u00a0oddychu. To znamen\u00e1 plnenie si snov, staros\u0165 o\u00a0firmu, tr\u00e1venie \u010dasu s\u00a0rodinou a\u00a0hlavne mojou dc\u00e9rou Nikolkou a\u00a0aj nejak\u00e9 kr\u00e1tke v\u00fdlety. Dlh\u00e9 dovolenky neob\u013eubujem, lebo na jednom mieste ve\u013emi neobsed\u00edm.<\/p>\n

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\"\"<\/a>Vo va\u0161ej firme pracuj\u00fa preva\u017ene \u017eeny. Praj\u00fa si navz\u00e1jom, alebo si sk\u00f4r konkuruj\u00fa? Ako sa tvor\u00ed v\u00a0preva\u017ene \u017eenskej energii?<\/strong><\/p>\n

\u017deny s\u00fa fantastick\u00e9 \u201emultitaskerky\u201c a\u00a0mysl\u00edm si, \u017ee dnes chc\u00fa od \u017eivota st\u00e1le viac. Sledujem, ako nezanedb\u00e1vaj\u00fa svoje roly \u00fa\u017easn\u00fdch m\u00e1m, ale chc\u00fa by\u0165 aj kari\u00e9rne \u00faspe\u0161n\u00e9, finan\u010dne ohodnoten\u00e9 a\u00a0v\u00a0neposlednom rade aj pekn\u00e9 a\u00a0sebavedom\u00e9. In\u0161piruj\u00fa sa navz\u00e1jom, radia si, odovzd\u00e1vaj\u00fa si sk\u00fasenosti. To je vynikaj\u00faca kombin\u00e1cia pre kliniku kr\u00e1sy a\u00a0beauty brand. Najzauj\u00edmavej\u0161\u00ed je z\u00a0tohto poh\u013eadu proces testovania prototypov nov\u00fdch produktov, napr\u00edklad k\u00a0tak\u00e9mu odli\u010dova\u010du sa vie fundovane vyjadri\u0165 \u017eena na akejko\u013evek poz\u00edcii vo firme. Mu\u017e, dajme tomu aj sk\u00fasen\u00fd dermatol\u00f3g, bude ma\u0165 profesion\u00e1lne n\u00e1zory, tie z\u00a0praxe u\u017e menej…<\/p>\n

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Ste fan\u00fa\u0161i\u010dkou dom\u00e1cej m\u00f3dnej sc\u00e9ny. Je va\u0161a z\u00e1\u013euba v\u00a0m\u00f3de aj d\u00f4vod, pre\u010do ste v\u00a0bratislavskom Starom meste vytvorili koncept ENVYx PRIVE\u00c9?<\/strong><\/p>\n

Z\u00a0nejakej \u010dasti ur\u010dite \u00e1no. Prive\u00e9 je koncept \u201ev\u0161etko pod jednou strechou\u201c. Pon\u00fakame dermatologick\u00e9 z\u00e1kroky, kozmetick\u00e9 o\u0161etrenia, kadern\u00edctvo m\u00e1 pod palcom Patrik Su\u0161i Vesel\u00fd a\u00a0butik s\u00a0v\u00fdberom exkluz\u00edvnych k\u00faskov od slovensk\u00fdch a\u00a0\u010desk\u00fdch n\u00e1vrh\u00e1rov zasa Andrej Kusalik. M\u00f3du pova\u017eujem za umenie, vieme \u0148ou vyjadri\u0165 svoju osobnos\u0165, je hrav\u00e1 a\u00a0kr\u00e1sna. Moja podpora lok\u00e1lneho dizajnu nie je prvopl\u00e1nov\u00e1, skuto\u010dne obdivujem prepracovan\u00e9 \u0161aty, ktor\u00e9 s\u00fa pohodln\u00e9, funk\u010dn\u00e9 a\u00a0netuctov\u00e9. Aby sa \u010dlovek c\u00edtil kr\u00e1sne, potrebuje vedie\u0165 kr\u00e1su vn\u00edma\u0165 a\u00a0oceni\u0165, nech u\u017e je to v\u00a0jeho pon\u00edman\u00ed \u010doko\u013evek. Kr\u00e1sa je aj o\u00a0potla\u010den\u00ed svojich nedostatkov a\u00a0vystaven\u00ed prednost\u00ed – tu m\u00e1 z\u00e1klad filozofia n\u00e1\u0161ho ENVYxPRIVE\u00c9.<\/p>\n

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Ako sa vy star\u00e1te o\u00a0seba?<\/strong><\/p>\n

Som fan\u00fa\u0161i\u010dkou mezoterapi\u00ed, ktor\u00e9 s\u00fa pln\u00e9 vitam\u00ednov a\u00a0pre ple\u0165 nevyhnutn\u00fdch l\u00e1tok. Tie absolvujem tri – \u0161tyri kr\u00e1t do roka a\u00a0doprajem si ich v r\u00e1mci rutiny aj doma pomocou mezostampu. Ob\u013eubujem ple\u0165ov\u00e9 masky, d\u00f4kladne sa odli\u010dujem, pou\u017e\u00edvam na\u0161e produkty, ktor\u00e9 skladujem v\u00a0kozmetickej chladni\u010dke. Podporujem trend polovi\u010dn\u00fdch d\u00e1vok botoxu \u010di v\u00fdpl\u0148ov\u00fdch materi\u00e1lov – tv\u00e1r tak zost\u00e1va prirodzen\u00e1, nestr\u00e1ca mimiku. Cvi\u010d\u00edm trochu menej, akoby som chcela, ale za najd\u00f4le\u017eitej\u0161ie pova\u017eujem vn\u00fatorn\u00fd pokoj a\u00a0z\u00a0neho prameniace sebavedomie. Odb\u00farava stres, pr\u00ed\u010dinu chor\u00f4b a\u00a0vr\u00e1sok. Ani jedno v\u00a0\u017eivote predsa nechceme.<\/p>\n

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foto Petra Ficov\u00e1<\/p>\n

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\u010cl\u00e1nok si pre\u010d\u00edtate v letnom dvoj\u010d\u00edsle MIAU (2021)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

  Za ostatn\u00fd rok sa viac ako za v\u0161etky predch\u00e1dzaj\u00face, po\u010das ktor\u00fdch Nat\u00e1lia Selvekov\u00e1, majite\u013eka kliniky kr\u00e1sy ENVY a\u00a0kozmetickej zna\u010dky ENVY Therapy\u00ae p\u00f4sob\u00ed v\u00a0beauty biznise, nau\u010dila, \u017ee pre Slovenky je kr\u00e1sa a\u00a0t\u00fa\u017eba po nej prirodzen\u00e1. Ve\u013ek\u00e1 migr\u00e1cia klientov z\u00a0kamenn\u00fdch drog\u00e9ri\u00ed, lek\u00e1rn\u00ed, kozmetick\u00fdch sal\u00f3nov \u010di ordin\u00e1ci\u00ed dermatol\u00f3gov otvorila dvere zdokona\u013eovaniu dom\u00e1cich rut\u00edn a priviedla home spa […]<\/p>\n","protected":false},"author":3,"featured_media":9014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,97],"tags":[],"class_list":["post-9013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kozmetika","category-leto-2021"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/9013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=9013"}],"version-history":[{"count":2,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/9013\/revisions"}],"predecessor-version":[{"id":9018,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/9013\/revisions\/9018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/9014"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=9013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=9013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=9013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}