{"id":9193,"date":"2021-10-09T13:11:23","date_gmt":"2021-10-09T11:11:23","guid":{"rendered":"https:\/\/www.miaumagazin.sk\/home\/?p=9193"},"modified":"2021-10-09T13:14:28","modified_gmt":"2021-10-09T11:14:28","slug":"antonia-halko-udrzatelnu-modu-treba-posunut-na-vyssi-level","status":"publish","type":"post","link":"https:\/\/www.miaumagazin.sk\/home\/antonia-halko-udrzatelnu-modu-treba-posunut-na-vyssi-level\/","title":{"rendered":"Ant\u00f3nia Ha\u013eko &#8211; Udr\u017eate\u013en\u00fa m\u00f3du treba posun\u00fa\u0165 na vy\u0161\u0161\u00ed level"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><em>Spolu s priate\u013ekou, \u0160panielkou Aroou Fernandez Alvarez, zalo\u017eili v\u00a0Lond\u00fdne m\u00f3dnu zna\u010dku, ktorej poslan\u00edm nie je ani tak vyr\u00e1ba\u0165 oble\u010denie, sk\u00f4r na pr\u00edklade cel\u00e9ho tak\u00e9hoto re\u0165azca v\u00fdroby uk\u00e1za\u0165, ako sa d\u00e1 zachr\u00e1ni\u0165 na\u0161a plan\u00e9ta. Hovoria, \u017ee dnes tak popul\u00e1rny v\u00fdraz udr\u017eate\u013enos\u0165 u\u017e nesta\u010d\u00ed a\u00a0\u017ee ho treba nahradi\u0165 slovom regener\u00e1cia. Ako sa teda pod\u013ea zakladateliek zna\u010dky Trace Collective d\u00e1 regenerova\u0165 (nielen) m\u00f3dny priemysel?\u00a0 \u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-9195\" src=\"https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-200x300.jpg 200w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-683x1024.jpg 683w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-768x1152.jpg 768w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-1024x1536.jpg 1024w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-1366x2048.jpg 1366w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/IMG_9670-1-kopie-scaled.jpg 1707w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>1. Minimalizmus, udr\u017eate\u013enos\u0165, \u0161etrnos\u0165 k pr\u00edrode, transparentnos\u0165, recycling, upcycling&#8230; Ktor\u00fd z t\u00fdchto v\u00fdrazov sa najlep\u0161ie hod\u00ed na to, \u010do rob\u00edte?<\/strong><\/p>\n<p>Pojmov je ve\u013ea a\u00a0pre ka\u017ed\u00e9ho znemenaj\u00fa nie\u010do in\u00e9. Udr\u017eate\u013enos\u0165 vo svojej najz\u00e1kladnej\u0161ej defin\u00edcii znamen\u00e1 schopnos\u0165 udr\u017ea\u0165 nie\u010do z dlhodob\u00e9ho h\u013eadiska. Ale toto slovo je v s\u00fa\u010dasnosti tak nadu\u017e\u00edvan\u00e9 a\u00a0ja sa st\u00e1le sna\u017e\u00edm pochopi\u0165, \u010do chceme udr\u017ea\u0165 &#8211; prirodn\u00e9 katastrofy, po\u017eiare, torn\u00e1da? Pokia\u013e ide o m\u00f3dny priemysel, je n\u00e1m jasn\u00e9, \u017ee skromn\u00e9 \u200b\u200bpredsavzatia v\u00fdberu o nie\u010do lep\u0161\u00edch l\u00e1tok u\u017e nesta\u010dia. Preto slovo udr\u017eate\u013en\u00fd v\u00a0na\u0161om pon\u00edman\u00ed znamen\u00e1 regenera\u010dn\u00fd. U\u017e m\u00e1me d\u00e1vno za sebou pokusy o zn\u00ed\u017eenie negat\u00edvnych dopadov na \u017eivotn\u00e9 prostredie, mus\u00edme za\u010da\u0165 intenz\u00edvne uva\u017eova\u0165 o tom, ako na\u0161e ekonomiky a\u00a0my prispejeme ku zvr\u00e1teniu klimatickej zmeny. Ver\u00edm, \u017ee m\u00f3dny priemysel m\u00e1 unik\u00e1tnu \u0161ancu, aby to dosiahol, a to v\u010faka svojmu glob\u00e1lnemu\u00a0dopadu a obrovsk\u00e9mu mno\u017estvu\u00a0v\u00fdroby. Preto je poslan\u00edm na\u0161ej m\u00f3dnej zna\u010dky\u00a0vytv\u00e1ra\u0165 pozit\u00edvny soci\u00e1lny a environment\u00e1lny dopad. Slovom \u201epozit\u00edvny\u201c mysl\u00edme zanecha\u0165 veci lep\u0161ie, ako boli, obohati\u0165 ich, zlep\u0161i\u0165 &#8211; na rozdiel od udr\u017eate\u013enosti v jej konven\u010dnom zmysle, ktor\u00fdm je iba vytv\u00e1ranie men\u0161\u00edch \u0161k\u00f4d.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. M\u00f4\u017eete uvies\u0165 nieko\u013eko konkr\u00e9tnych pr\u00edkladov?<\/strong><\/p>\n<p>Na\u0161e odevy vyr\u00e1bame iba z regenera\u010dn\u00fdch l\u00e1tok. To s\u00fa l\u00e1tky, ktor\u00e9 pom\u00e1haj\u00fa riadi\u0165 regener\u00e1ciu \u017eivotn\u00e9ho prostredia zvy\u0161ovan\u00edm \u00farodnosti p\u00f4dy a biodiverzity a sekvestr\u00e1ciou uhl\u00edka.\u00a0N\u00e1\u0161 obchodn\u00fd model je cirkul\u00e1rny. To znamen\u00e1, \u017ee vyr\u00e1bame \u00faplne cirkul\u00e1rne a biologicky odb\u00farate\u013en\u00e9 k\u00fasky, od vl\u00e1kna a\u017e po gomb\u00edky. Na\u0161e odevy vyr\u00e1bame v\u00a0Eur\u00f3pe, od po\u013enohospod\u00e1rskych plod\u00edn, materi\u00e1lu a\u017e po produkciu. Sna\u017e\u00edme sa ich vyr\u00e1ba\u0165 na predobjedn\u00e1vku, aby sme minimalizovali plytvanie. Integrujeme \u010fal\u0161ie soci\u00e1lne podniky do n\u00e1\u0161ho dod\u00e1vate\u013esk\u00e9ho re\u0165azca s cie\u013eom \u010do najviac pe\u0148az\u00ed presun\u00fa\u0165 do soci\u00e1lnej ekonomiky. V priemere 20 % z ka\u017ed\u00e9ho n\u00e1kupu u\u00a0n\u00e1s ide do na\u0161ej chr\u00e1nenej dielne, ktor\u00e1 pom\u00e1ha \u017een\u00e1m vst\u00fapi\u0165 sp\u00e4\u0165 na trh pr\u00e1ce. Vieme, \u017ee na\u0161e odevy priemerne produkuj\u00fa o\u00a037 % menej sklen\u00edkov\u00fdch emisi\u00ed, spotrebuj\u00fa o\u00a094 % menej vody a o\u00a012 % menej energie. Nem\u00e1me \u017eiadne \u0161pinav\u00e9 tajomstv\u00e1. Dodr\u017eiavame z\u00e1sadu radik\u00e1lnej transparentnosti a zverej\u0148ujeme v\u0161etky na\u0161e \u00fadaje o dod\u00e1vate\u013eskom re\u0165azci a dopadoch na na\u0161ej webovej str\u00e1nke <a href=\"http:\/\/www.thetracecollective.com\/\" target=\"_blank\" rel=\"noopener\">www.thetracecollective.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Kde sa vo v\u00e1s zrodila t\u00fa\u017eba zachra\u0148ova\u0165 svet? <\/strong><\/p>\n<p>Od mali\u010dka som bola veden\u00e1 k \u0161etrn\u00e9mu zaobch\u00e1dzaniu s vecami, pozorovala som star\u00fdch rodi\u010dov, ako nosili pl\u00e1tenn\u00e9 ta\u0161ky do potrav\u00edn, mali vlastn\u00e9 z\u00e1hradky so zeleninou, um\u00fdvali a prepou\u017e\u00edvali plastov\u00e9 t\u00e9gliky, \u0161etrne zaobch\u00e1dzali s papierom, s jedlom. K udr\u017eate\u013enosti ako takej som sa dostala po\u010das \u0161t\u00fadia v D\u00e1nsku. Platen\u00e9 separovanie odpadu, minimalistick\u00fd \u017eivotn\u00fd \u0161t\u00fdl, pou\u017e\u00edvanie bicykla ako dopravn\u00e9ho prostriedku \u010di prevaha lok\u00e1lnych v\u00fdrobkov v obchodoch mi otvorili nov\u00e9 obzory. Vtedy som s m\u00f3dou len za\u010d\u00ednala a bola som presn\u00fd opak svojho dne\u0161n\u00e9ho ja. To, kde sa dan\u00fd k\u00fasok vyrobil, alebo z\u00a0\u010doho, ma nezauj\u00edmalo. Nesk\u00f4r som \u0161tudovala fashion business zameran\u00fd na luxusn\u00e9 zna\u010dky v\u00a0Lond\u00fdne, a to ma dostalo. Posledn\u00fd polrok \u0161t\u00fadia sme rozoberali udr\u017eate\u013enos\u0165, videla som \u0161pinavosti, ktor\u00e9 m\u00f3dny priemysel rob\u00ed, z\u00e1bery riek z\u00a0\u010c\u00edny s\u00a0farbou vody toto\u017enou s\u00a0tou, ktor\u00e1 bola pr\u00e1ve trendy, ako v\u00a0Indii \u013eudia pracuj\u00fa s\u00a0chemik\u00e1liami, ako v\u00a0Banglad\u00e9\u0161i maj\u00fa \u0161i\u010dky po\u010das cel\u00e9ho d\u0148a svoje mali\u010dk\u00e9 deti pod nohami, ako \u013eudia pracuj\u00fa v\u00a0katastrof\u00e1lnych podmienkach, ak\u00fd to m\u00e1 soci\u00e1lny dopad a\u00a0ako to ni\u010d\u00ed na\u0161u plan\u00e9tu&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. A tak ste zalo\u017eili nov\u00fa m\u00f3dnu zna\u010dku Trace Collective&#8230;<\/strong><\/p>\n<p>Pravda je, \u017ee svet nepotrebuje nov\u00fa m\u00f3dnu zna\u010dku. Vyr\u00e1bame oble\u010denie, to \u00e1no. Ale na\u0161\u00edm hnac\u00edm motorom je hnutie, ktor\u00e9 vyu\u017e\u00edva m\u00f3du ako n\u00e1stroj na regener\u00e1ciu \u017eivotn\u00e9ho prostredia a soci\u00e1lnu s\u00fadr\u017enos\u0165. Fascinuje n\u00e1s schopnos\u0165 spotrebite\u013eov vytv\u00e1ra\u0165 zmeny prostredn\u00edctvom svojich n\u00e1kupn\u00fdch rozhodnut\u00ed. Ak sa pozriete na odvetvia, kde maj\u00fa spotrebitelia obrovsk\u00fa moc, m\u00f3da vynik\u00e1 viac ako ktor\u00e9ko\u013evek in\u00e9 &#8211; sn\u00e1\u010f okrem potrav\u00edn. M\u00f3da m\u00e1 neuverite\u013en\u00fa moc mobilizova\u0165 \u013eud\u00ed, je to ide\u00e1lne odvetvie na vypracovanie pl\u00e1nu, ku ktor\u00e9mu sa trhov\u00e9 ekonomiky m\u00f4\u017eu (a mali by) v bud\u00facnosti vyvin\u00fa\u0165. Spo\u010diatku sme nechceli zalo\u017ei\u0165 m\u00f3dnu zna\u010dku, preto\u017ee sme nechceli replikova\u0165 to, \u010do robia ostatn\u00ed. Nakoniec sme sa rozhodli vytvori\u0165 Trace Collective, preto\u017ee sme nena\u0161li nikoho, kto by pou\u017e\u00edval dopyt po oble\u010den\u00ed na podporu regener\u00e1cie \u017eivotn\u00e9ho prostredia v danom dod\u00e1vate\u013eskom re\u0165azci. Zalo\u017eili sme teda Trace Collective na z\u00e1klade troch princ\u00edpov: podpora regener\u00e1cie \u017eivotn\u00e9ho prostredia, dodr\u017eiavanie cirkul\u00e1rnosti a politika radik\u00e1lnej transparentnosti, aby sme znovu spojili z\u00e1kazn\u00edkov s pr\u00edbehmi, ktor\u00e9 stoja za v\u00fdrobkami, \u010do kupuj\u00fa.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Keby sme mali oble\u010denie, ktor\u00e9 vytv\u00e1rate \u201erozobra\u0165 do nitky\u201c, \u010do v\u0161etko sa o \u0148om dozvieme?<\/strong><\/p>\n<p>Ako pr\u00edklad pou\u017eijem jeden z\u00a0na\u0161ich najob\u013e\u00fabenej\u0161\u00edch k\u00faskov, <a href=\"https:\/\/www.thetracecollective.com\/product-page\/wrap-linen-jacket\" target=\"_blank\" rel=\"noopener\">The Wrap Jacket<\/a>, zav\u00e4zovaciu 100 % organick\u00fa nefarben\u00fa \u013eanov\u00fa bundu. Organick\u00fd \u013ean tejto bundy je certifikovan\u00fd ako GOTS. Plodina \u013eanu r\u00e1stla v\u00a0Normandii, potom cestovala do Gdanska v\u00a0Po\u013esku, kde sa z\u00a0plodiny vyrobila priadza, a t\u00e1 putovala do na\u0161ej partnerskej textilky v\u00a0Belgicku na dokon\u010denie. Pokia\u013e m\u00e1 bunda \u010diernu farbu, je farben\u00e1 pod\u013ea pr\u00edsnych \u0161tandardov, ktor\u00e9 n\u00e1\u0161 dod\u00e1vate\u013e sleduje u\u017e viac ako 150 rokov. Nite pou\u017e\u00edvame iba z GOTS certifikovanej organickej bavlny, gomb\u00edky s\u00fa vyr\u00e1ban\u00e9 z kokosovej \u0161krupiny, pod\u0161\u00edvka z bavlny bez formaldehydu, zna\u010dkov\u00e9 \u0161t\u00edtky z \u00fastri\u017ekov l\u00e1tky, ktor\u00e9 ostali z prototypov\u00e9ho procesu. Visa\u010dky, na ktor\u00fdch m\u00e1 ka\u017ed\u00fd produkt svoj unik\u00e1tny barcode (po zoskenovan\u00ed v\u00e1s zoberie na cel\u00fa transparentn\u00fa cestu produktu), s\u00fa vyroben\u00e9 z rastlinn\u00e9ho papiera &#8211; na\u0161i z\u00e1kazn\u00edci m\u00f4\u017eu visa\u010dky zasadi\u0165 do p\u00f4dy a\u00a0vz\u00eddu im kr\u00e1sne rastlinky. Oble\u010denie posielame v\u00a0recyklovate\u013en\u00fdch obaloch alebo kompostovate\u013en\u00fdch ta\u0161k\u00e1ch. 16 % z k\u00fapnej ceny ide priamo do na\u0161ej chr\u00e1nenej dielne v\u00a0Barcelone a\u00a025 % percent profitu z\u00a0ka\u017ed\u00e9ho jedn\u00e9ho predaja putuje na na\u0161u charitu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/s-287_TRACE_FINAL_024-kopie-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-9194\" src=\"https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/s-287_TRACE_FINAL_024-kopie-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/s-287_TRACE_FINAL_024-kopie-300x200.jpg 300w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/s-287_TRACE_FINAL_024-kopie-1024x683.jpg 1024w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/s-287_TRACE_FINAL_024-kopie-768x512.jpg 768w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/s-287_TRACE_FINAL_024-kopie-1536x1024.jpg 1536w, https:\/\/www.miaumagazin.sk\/home\/wp-content\/uploads\/2021\/10\/s-287_TRACE_FINAL_024-kopie-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>6. To sa v\u0161ak ur\u010dite odraz\u00ed aj vo vy\u0161\u0161ej cene, pravda? <\/strong><\/p>\n<p>\u010co sa t\u00fdka ceny v\u00fdrobkov, r\u00fdchla m\u00f3da n\u00e1s klame v\u00a0tom, ko\u013eko by malo st\u00e1\u0165 oble\u010denie. Nie je predsa mo\u017en\u00e9 vyrobi\u0165 tri\u010dko za tri eur\u00e1, niekto na tom mus\u00ed bezpodmiene\u010dne trati\u0165. Preto v Trace Collective transparentne ud\u00e1vame, ko\u013eko n\u00e1s stoj\u00ed v\u00fdroba odevu z najkvalitnej\u0161\u00edch l\u00e1tok a\u00a0ko\u013eko spravodliv\u00e9 mzdy v\u0161etk\u00fdm zainteresovan\u00fdm. Rozoberme si cenu vy\u0161\u0161ie spom\u00ednanej bundy &#8211; l\u00e1tka: 34 libier, v\u00fdrobn\u00e9 n\u00e1klady: 67, komponenty: 18, celkov\u00e9 v\u00fdrobn\u00e9 n\u00e1klady s\u00fa teda 119 libier. Na\u0161a transparentnos\u0165 je pridanou hodnotou, a to sa odr\u00e1\u017ea na cen\u00e1ch na\u0161ich produktov. N\u00e1\u0161 z\u00e1kazn\u00edk vie, ko\u013eko zaplat\u00edme \u0161i\u010dk\u00e1m za v\u00fdrobu ka\u017ed\u00e9ho\u00a0k\u00fasku, \u017ee v\u0161etci na\u0161i pracovn\u00edci pracuj\u00fa v dobr\u00fdch podmienkach a \u017ee na\u0161e l\u00e1tky s\u00fa tej najlep\u0161ej kvality. Je to ako by\u0165 ka\u017ed\u00fd de\u0148 ku ka\u017ed\u00e9mu \u00faprimn\u00fd, pre ve\u013ea \u013eud\u00ed je to n\u00e1ro\u010dn\u00e9, ale bez klamstiev sa \u017eije \u013eah\u0161ie nemysl\u00edte?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>7. Tr\u00fafate si poveda\u0165, \u010do sa s\u201eklamstvami\u201c s\u00fa\u010dasn\u00e9ho m\u00f3dneho priemyslu d\u00e1 robi\u0165? <\/strong><\/p>\n<p>Potrebujeme legislat\u00edvu, ktor\u00e1 zak\u00e1\u017ee spolo\u010dnostiam pred\u00e1va\u0165 oble\u010denie, ktor\u00e9 nesp\u013a\u0148a z\u00e1kladn\u00e9 environment\u00e1lne normy. A\u00a0tie\u017e pred\u00e1va\u0165 oble\u010denie vyroben\u00e9 firmami pou\u017e\u00edvaj\u00facimi nekal\u00e9 pracovn\u00e9 a obchodn\u00e9 praktiky. Dot\u00fdka sa to tak zamestnancov, ktor\u00fdm sa nevypl\u00e1ca spravodliv\u00e1 mzda a\u017e po detsk\u00fa pr\u00e1cu a pracovn\u00edkov v situ\u00e1ci\u00e1ch modern\u00e9ho otroctva. M\u00f3dny priemysel je jedn\u00fdm z hlavn\u00fdch priemyseln\u00fdch odvetv\u00ed prospievaj\u00facich k roz\u0161\u00edreniu detskej pr\u00e1ce a modern\u00e9ho otroctva &#8211; predov\u0161etk\u00fdm prostredn\u00edctvom zberu a v\u00fdroby bavlny. Z\u00e1padn\u00e9 krajiny ka\u017edoro\u010dne pred\u00e1vaj\u00fa odevy v hodnote mili\u00e1rd dol\u00e1rov, ktor\u00e9 sa daj\u00fa lacno preda\u0165 iba preto, \u017ee sa spoliehaj\u00fa na \u013eudsk\u00e9 vykoris\u0165ovanie. Ide o oble\u010denie, ktor\u00e9 nepotrebujeme a ktor\u00e9 vlastne nechceme, preto\u017ee ho ka\u017edoro\u010dne vyhadzujeme st\u00e1le viac a viac. Ako je mo\u017en\u00e9, \u017ee n\u00e1m to nevad\u00ed? Pevne ver\u00edm, \u017ee ke\u010f bude zaveden\u00e1 legislat\u00edva, ktor\u00e1 stanov\u00ed etick\u00e9 minim\u00e1 pre m\u00f3dne dod\u00e1vate\u013esk\u00e9 re\u0165azce, m\u00f4\u017eeme sa pohn\u00fa\u0165 \u010falej. Vieme, \u017ee potrebujeme viac recyklovan\u00fdch l\u00e1tok (menej ako 1 % dne\u0161nej glob\u00e1lnej v\u00fdroby textilu sa vyr\u00e1ba z recyklovan\u00fdch surov\u00edn), potrebujeme viac cirkul\u00e1rnych dod\u00e1vate\u013esk\u00fdch re\u0165azcov a potrebujeme regenera\u010dn\u00e9 postupy, ktor\u00e9 bud\u00fa jadrom v\u0161etk\u00fdch priemyseln\u00fdch odvetv\u00ed vyr\u00e1baj\u00facich ak\u00e9ko\u013evek produkty. Najsk\u00f4r, v\u0161ak mus\u00edme zavies\u0165 kontroly, ak\u00e9 s\u00fa minim\u00e1lne krit\u00e9ri\u00e1 pre predaj oble\u010denia v Eur\u00f3pe a USA, s cie\u013eom vyrovna\u0165 podmienky a zabezpe\u010di\u0165 finan\u010dn\u00fa odmenu zna\u010dk\u00e1m, aby sa mohli zamera\u0165 na obchodn\u00e9 modely zalo\u017een\u00e9 na t\u00fdchto d\u00f4le\u017eit\u00fdch hodnot\u00e1ch.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>8. S va\u0161ou biznis partnerkou Aroou ste okrem odevnej zna\u010dky zalo\u017eili aj charitat\u00edvnu organiz\u00e1ciu Trace Planet. \u010co je jej poslan\u00edm?\u00a0<\/strong><\/p>\n<p>Cez na\u0161u charitu Trace Planet chceme pribl\u00ed\u017ei\u0165 regenerat\u00edvn\u00fa m\u00f3du \u010do najviac \u013eu\u010fom. M\u00e1lokto si uvedomuje, \u017ee 30 % glob\u00e1lnej textilnej v\u00fdroby dnes poch\u00e1dza z po\u013enohospod\u00e1rskej p\u00f4dy. Pracujeme tie\u017e na tom, aby \u010do najviac farm\u00e1rov v glob\u00e1lnych dod\u00e1vate\u013esk\u00fdch re\u0165azcoch m\u00f3dy prijalo regenera\u010dn\u00e9 po\u013enohospod\u00e1rske postupy. Doteraz sa diskusie o regenerat\u00edvnom po\u013enohospod\u00e1rstve zameriavali iba na potravin\u00e1rsky priemysel. Na\u0161\u00edm cie\u013eom je premena m\u00f3dneho priemyslu na motor regener\u00e1cie \u017eivotn\u00e9ho prostredia. Obe organiz\u00e1cie \u00fazko spolupracuj\u00fa. Spolo\u010dnos\u0165 Trace Planet investuje svoje finan\u010dn\u00e9 prostriedky do v\u00fdskumu prepojen\u00ed medzi m\u00f3dou a po\u013enohospod\u00e1rskou p\u00f4dou a zdrav\u00edm p\u00f4dy, realizujeme vzdel\u00e1vacie programy o regener\u00e1cii \u017eivotn\u00e9ho prostredia a m\u00f3dnom priemysle, budujeme aliancie na regener\u00e1ciu v r\u00e1mci m\u00f3dneho priemyslu.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>9. Va\u0161e kraj\u010d\u00edrky poch\u00e1dzaj\u00fa zo znev\u00fdhodnen\u00e9ho soci\u00e1lneho prostredia&#8230; <\/strong><\/p>\n<p>V\u00e4\u010d\u0161inu n\u00e1\u0161ho oble\u010denia \u0161ijeme v Barcelone. Ide o soci\u00e1lne podnikanie, chr\u00e1nen\u00fa diel\u0148u, ktorej poslan\u00edm je pom\u00e1ha\u0165 \u017een\u00e1m v ohrozen\u00ed a v soci\u00e1lnom vyl\u00fa\u010den\u00ed pri vstupe na trh pr\u00e1ce. Zameriava sa predov\u0161etk\u00fdm na \u017eeny, ktor\u00e9 ukon\u010dia v\u00fdkon trestu a prich\u00e1dzaj\u00fa z v\u00e4zenia. N\u00e1pad spolupracova\u0165 s chr\u00e1nen\u00fdmi diel\u0148ami vznikol, ke\u010f sme zakladali zna\u010dku. Chceli sme aj takouto formou vr\u00e1ti\u0165 sp\u00e4\u0165, \u010do n\u00e1m biznis prinesie, ma\u0165 pozit\u00edvny soci\u00e1lny dopad. A tie\u017e sme chceli ma\u0165 istotu, \u017ee na\u0161e \u0161i\u010dky bud\u00fa f\u00e9rovo zaplaten\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>10. Pozn\u00e1te niektor\u00e9 ich osudy aj osobne?\u00a0<\/strong><\/p>\n<p>Ke\u010f minul\u00fd rok Aroa robila pre na\u0161u str\u00e1nku rozhovor s hlavnou kraj\u010d\u00edrkou Annou Marie, bola som s \u0148ou v Barcelone. Anna Marie sa po\u010das rozhovoru rozplakala, ale Aroa mi prelo\u017eila, \u017ee ona vlastne pla\u010de od dojatia, ko\u013ek\u00fdm \u017een\u00e1m sa u\u017e takto pomohlo zaradi\u0165 sa sp\u00e4\u0165 do spolo\u010dnosti. Niektor\u00e9 kraj\u010d\u00edrky pozn\u00e1me po mene, te\u0161ia sa, \u017ee ne\u0161ij\u00fa len priemyseln\u00fa v\u00fdrobu, ale aj dizajn\u00e9rske k\u00fasky. Aroa je s\u00a0nimi v\u00a0spojen\u00ed skoro denne. Moj\u00edm snom je vyr\u00e1ba\u0165 aj na Slovensku v chr\u00e1nenej dielni, niekde, kde s\u00fa \u013eudia tie\u017e takto zanieten\u00ed pre zmenu.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Simonetta Zalov\u00e1<\/p>\n<p>foto arch\u00edv Ant\u00f3nie Ha\u013eko<\/p>\n<p>&nbsp;<\/p>\n<p><em>Druh\u00fa desiatku ot\u00e1zok a odpoved\u00ed si pre\u010d\u00edtate v okt\u00f3brovom \u010d\u00edsle MIAU (2021)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Spolu s priate\u013ekou, \u0160panielkou Aroou Fernandez Alvarez, zalo\u017eili v\u00a0Lond\u00fdne m\u00f3dnu zna\u010dku, ktorej poslan\u00edm nie je ani tak vyr\u00e1ba\u0165 oble\u010denie, sk\u00f4r na pr\u00edklade cel\u00e9ho tak\u00e9hoto re\u0165azca v\u00fdroby uk\u00e1za\u0165, ako sa d\u00e1 zachr\u00e1ni\u0165 na\u0161a plan\u00e9ta. Hovoria, \u017ee dnes tak popul\u00e1rny v\u00fdraz udr\u017eate\u013enos\u0165 u\u017e nesta\u010d\u00ed a\u00a0\u017ee ho treba nahradi\u0165 slovom regener\u00e1cia. Ako sa teda pod\u013ea zakladateliek zna\u010dky [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,101],"tags":[],"class_list":["post-9193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etc","category-oktober-2021"],"_links":{"self":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/9193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/comments?post=9193"}],"version-history":[{"count":4,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/9193\/revisions"}],"predecessor-version":[{"id":9201,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/posts\/9193\/revisions\/9201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media\/9194"}],"wp:attachment":[{"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/media?parent=9193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/categories?post=9193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.miaumagazin.sk\/home\/wp-json\/wp\/v2\/tags?post=9193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}